Free Digital Marketing Certifications
- 19 free certifications
- 2 providers
Free digital marketing certifications are issued by the companies that run the channels: the search and advertising platforms certify people in their ad products and analytics tools, and marketing software vendors certify people in email, social media, content and search engine optimisation. The course, the exam and the certification are free, the result is verifiable through a public link or profile, and the certification expires and is renewed by retaking the exam. On this site, free certification means a free course with a free, verifiable certificate, distinct from a free-to-audit course whose certificate is paid; university digital marketing courses on edX belong to that second category and appear on the digital marketing subject page instead. Because these certifications are tied to products, they are specific and current but also narrow: passing an advertising certification shows you know how that platform's campaigns are structured, not that you can plan a marketing strategy.
Employers who buy media or run campaigns on those platforms, including agencies, treat them as a baseline expectation for junior roles, and some job descriptions name them outright. The page suits people starting in digital marketing, small-business owners and freelancers who manage their own advertising, and marketers moving from one channel to another. When choosing, take the fundamentals certification for a platform before its specialist ones, do the exercises in a real or demonstration account rather than watching alone, and note the validity period so that your résumé does not carry an expired credential. The broader marketing page includes methodology certifications, and the Google and HubSpot pages show each vendor's set in one place.
Filters
| # | Course | Provider | Cost | Certificate | Level | Duration | Open |
|---|---|---|---|---|---|---|---|
| 1 | AEO Fundamentals AEO Fundamentals is a newer HubSpot Academy certification about answer engine optimisation: earning visibility in AI-… | HubSpot Academy | Free | IncludedCertificate included | — | 2.3 hours | |
| 2 | AI-Powered Performance Ads Certification The AI-Powered Performance Ads Certification focuses on Google's cross-channel, AI-driven campaign types and how to c… | Free | IncludedCertificate included | Beginner | 4 hours | ||
| 3 | AI-Powered Shopping ads Certification The AI-Powered Shopping ads Certification is the shortest of the Google Ads certifications on Skillshop, with three s… | Free | IncludedCertificate included | Beginner | 1.3 hours | ||
| 4 | Content Marketing Certification Course: Grow Better with Content HubSpot Academy's Content Marketing Certification Course is the longest of its marketing certifications, at 8 hours 2… | HubSpot Academy | Free | IncludedCertificate included | — | 8.4 hours | |
| 5 | Digital Advertising Certification: Develop a Winning Online Advertising Strategy HubSpot Academy's Digital Advertising Certification covers paid media from planning to reporting. | HubSpot Academy | Free | IncludedCertificate included | — | 3.8 hours | |
| 6 | Digital Marketing Certification Course: Get Certified in Digital Marketing The Digital Marketing Certification Course is HubSpot Academy's introduction to marketing online with an inbound-firs… | HubSpot Academy | Free | IncludedCertificate included | — | 3.4 hours | |
| 7 | Email Marketing Certification HubSpot Academy's Email Marketing certification course approaches email as a strategic channel rather than a set of t… | HubSpot Academy | Free | IncludedCertificate included | — | 4 hours | |
| 8 | Fundamentals of Digital Marketing Fundamentals of Digital Marketing is Google's entry-level marketing course on Skillshop, published in January 2025 to… | Free | IncludedCertificate included | Beginner | 40 hours | ||
| 9 | Google Ads Apps Certification The Google Ads Apps Certification is for people who promote mobile apps with Google App campaigns. | Free | IncludedCertificate included | Beginner | 2.8 hours | ||
| 10 | Google Ads Creative Certification The Google Ads Creative Certification is about the ads themselves rather than campaign settings: how to make effectiv… | Free | IncludedCertificate included | Beginner | 3.9 hours | ||
| 11 | Google Ads Display Certification The Google Ads Display Certification covers planning and running visual ad campaigns on the Google Display Network. | Free | IncludedCertificate included | Beginner | 2.9 hours | ||
| 12 | Google Ads Measurement Certification The Google Ads Measurement Certification tests whether you can measure and optimise digital ad performance with Googl… | Free | IncludedCertificate included | Intermediate | 2.7 hours | ||
| 13 | Google Ads Search Certification The Google Ads Search Certification is Skillshop's credential for building and optimising Google Search campaigns. | Free | IncludedCertificate included | Intermediate | 3.7 hours | ||
| 14 | Google Ads Video Certification The Google Ads Video Certification is Skillshop's credential for advertising on YouTube and Google's video inventory. | Free | IncludedCertificate included | Beginner | 4 hours | ||
| 15 | Google Analytics Certification (2026) The 2026 edition of the Google Analytics Certification validates the ability to go beyond basic setup and pull action… | Free | IncludedCertificate included | Intermediate | — | ||
| 16 | Grow Offline Sales Certification The Grow Offline Sales Certification covers Google's Grow Offline Sales marketing objective: using online advertising… | Free | IncludedCertificate included | Beginner | 2.6 hours | ||
| 17 | Inbound Marketing Certification Course: Attract Customers Through Valuable Content and Tailored Experiences HubSpot Academy's Inbound Marketing Certification Course covers the customer-centric approach HubSpot calls inbound… | HubSpot Academy | Free | IncludedCertificate included | — | 4.9 hours | |
| 18 | Inbound Marketing Optimization Course The Inbound Marketing Optimization Course follows on from HubSpot Academy's Inbound Marketing certification and is ai… | HubSpot Academy | Free | IncludedCertificate included | — | 4.6 hours | |
| 19 | Social Media Marketing Certification Course: Get Certified in Social Media Strategy The Social Media Marketing Certification Course teaches how to build and run a social strategy for a business. | HubSpot Academy | Free | IncludedCertificate included | — | 5.3 hours |
Questions about free digital marketing certifications
Are digital marketing certifications free?
The platform and software vendors' certifications are free to study and to take, and are verifiable online. Certificates from universities on audit platforms are paid and are not listed here.
Which digital marketing certification should I take first?
A fundamentals certification in whichever platform your target role uses most, usually search advertising or analytics. Specialist certifications make more sense once you have run a campaign.
Do these certifications prove I can run campaigns?
They prove you know how the platform works and passed its test. Results come from practice, so pair a certification with a small real campaign you can describe in interviews.