Digital Marketing Certification Course: Get Certified in Digital Marketing
- Free
- Certificate included
- 3 h 24 min
The Digital Marketing Certification Course is HubSpot Academy's introduction to marketing online with an inbound-first approach. Its ten lessons begin with digital marketing fundamentals and consumer behaviour and psychology in digital spaces, then cover building ethical strategies, creating a digital presence with ads and social media, doing the same with content marketing and SEO, anchoring the strategy in your website, sustaining it through email, and using AI as a strategic advantage, ending with a next-steps lesson. The material is delivered through 30 videos with eight quizzes along the way, and the course page gives a total length of 3 hours 24 minutes. Passing the certification exam earns the Digital Marketing certification.
Nothing is charged at any point: a HubSpot Academy account is free and the page labels this a free certification course. Beyond English, the course is available in German, Spanish, French and Japanese. HubSpot's knowledge base lists the Digital Marketing certification as valid for two years, after which you retake the course and exam to renew it.
What you’ll learn
- Draft a digital marketing strategy that grows an online presence
- Explain how consumer behaviour and psychology shape digital channels
- Optimise a website for both people and search engines
- Set up email, social media and advertising to reach a wider audience
- Identify where AI can add value to a marketing programme
Who it’s for
Small business owners and marketing managers who want a broad, structured grounding in online marketing rather than a single-channel deep dive.
Instructors
- Christine Lee Inbound Professor
- Elisia Carr
- Jenn Sanchez Professional Professor
Course details
- Skills covered
- Contact Management
- Content Marketing
- Email Marketing
- Lead Generation
- Search Engine Optimization (SEO)
- Social Media
- Inbound Marketing
- Reporting & Performance
- Digital Marketing
- Includes
- 10 lessons · 30 videos · 8 quizzes
- Also offered in
- Deutsch, Español, Français, 日本語
Source: HubSpot Academy (opens in a new tab) · Verified · Report a change
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