Google Ads Apps Certification

The Google Ads Apps Certification is for people who promote mobile apps with Google App campaigns. The Skillshop page lists four sections and 17 activities with an average completion time of 2 hours 47 minutes at Beginner level. An optional preparation section opens the course, followed by the assessment that earns the certification, then two optional study sections: Study Google Ads Apps, on the fundamentals of campaign creation, and Elevate Your App Campaign, on advanced optimisation.

Google says certified users can explain how App campaigns drive marketing success through user discovery and engagement, create an App campaign to meet a specific goal, lift performance with advanced campaign, creative and measurement strategies, and improve app quality and discoverability. The course and the certification cost nothing: Skillshop is available at no cost and Google's foundational certifications remain free of charge. On passing you receive a unique link to your certification or badge that you can share, and access to the course material is unlimited.