AI-Powered Shopping ads Certification

The AI-Powered Shopping ads Certification is the shortest of the Google Ads certifications on Skillshop, with three sections and nine activities and an average completion time of 1 hour 15 minutes at Beginner level. An optional preparation section comes first, followed by the assessment that earns the certification, and an optional Study Shopping ads section. The material explains the basics of growing a retail business with Google, how Shopping ads work, why policy matters in the Shopping ecosystem and what the core components of Google Shopping policy are, how Merchant Center and a product feed support a shopping strategy, how to choose a campaign type for a marketing objective, and how Performance Max for Retail can extend reach.

Certified users are expected to create and optimise Performance Max and Shopping campaigns that maximise reach and conversions. The course and certification are free: Skillshop is available at no cost and foundational certifications are free of charge. Passing gives you a unique shareable link to the certification or badge, and course access is unlimited.