AI-Powered Performance Ads Certification

The AI-Powered Performance Ads Certification focuses on Google's cross-channel, AI-driven campaign types and how to create and optimise them against business goals. The Skillshop course page lists two sections and 20 activities with an average completion time of 3 hours 58 minutes at Beginner level. Section one is the assessment; passing it earns the certification. Section two is the optional Study Google Ads AI-Powered Performance Ads material.

Google says certified users can describe the importance of AI throughout Google Ads campaigns, prepare an automation strategy aligned with business goals, identify the benefits of cross-channel AI-powered campaigns and tools, adopt an agile mindset and flexible budgets that respond to demand, and use Google Ads reporting and insights to bring transparency to what the AI is doing. Skillshop is available at no cost and Google states that its foundational certifications continue to be free of charge; after passing you get a unique link to the certification or badge that you can share. Access to the course material is unlimited, so you can study before or after attempting the assessment.