Google Ads Measurement Certification

The Google Ads Measurement Certification tests whether you can measure and optimise digital ad performance with Google's measurement tools. The Skillshop page lists five sections and 15 activities with an average completion time of 2 hours 40 minutes at Intermediate level. The certification itself is awarded only by completing and passing the assessment in section one. A short pre-survey is required before the optional training modules unlock; those modules cover the importance of performance measurement solutions and adopting foundational solutions to power AI, and can be taken in any order, after which a post-survey becomes available.

Google says certified users can set up conversion tracking for sales, app installs and leads, use Google Analytics alongside Google Ads, tell attribution, incrementality and marketing mix modelling apart, and use audience solutions such as optimized targeting and Customer Match. Skillshop is available at no cost, foundational certifications are free of charge, and the certification comes with a unique link you can share. Course access is unlimited.