Content Marketing Certification Course: Grow Better with Content
- Free
- Certificate included
- 8 h 23 min
HubSpot Academy's Content Marketing Certification Course is the longest of its marketing certifications, at 8 hours 23 minutes across 14 lessons. It opens with the power of storytelling and a content creation framework, then covers planning a long-term content strategy, generating ideas, writing blog content people read and share, how HubSpot uses blogging to rank on Google, repurposing content, topic clusters and pillar pages, video marketing strategy, guest blogging powered by SEO, content promotion, and measuring and analysing results, before a next-steps lesson. Instruction comes through 54 videos with 11 quizzes, and the certification exam at the end awards the Content Marketing certificate. Guest instructors from agencies and software companies appear alongside HubSpot Academy staff.
The course and the certificate are free; HubSpot Academy accounts cost nothing and the page labels the course a free certification course. Besides English, the course is offered in German, Spanish and French. HubSpot's knowledge base lists the Content Marketing certification as valid for two years.
What you’ll learn
- Build a repeatable framework for planning and creating content
- Apply SEO tactics such as topic clusters and pillar pages to grow organic traffic
- Repurpose and promote content to extend its reach
- Plan a video marketing and guest blogging strategy
- Set goals and track content performance to show return
Who it’s for
Content marketers and small business owners who want to build organic reach through a planned content and SEO programme; not a HubSpot-software course.
Instructors
- Justin Champion
- Lindsay Thibeault
- Abigael Donahue
- AJ Beltis
- Andy Crestodina
- Guillaume Delloue
- Beth Dunn
- Christine Lee Inbound Professor
- Jami Oetting
- Matthew Howells-Barby
- Nadya Khoja
- Rollo Wenlock
- Julia Farina
- Corey Braccialini
Course details
- Skills covered
- Content Marketing
- Search Engine Optimization (SEO)
- Includes
- 14 lessons · 54 videos · 11 quizzes
- Also offered in
- Deutsch, Español, Français
Source: HubSpot Academy (opens in a new tab) · Verified · Report a change
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