Google Ads Video Certification
- Free
- Certificate included
- Course certificate
- Beginner
- 4 hours
The Google Ads Video Certification is Skillshop's credential for advertising on YouTube and Google's video inventory. The course page shows two sections and 25 activities with an average completion time of 4 hours 1 minute at Beginner level. The first section is the assessment; passing it earns the certification. The second, optional section is the Study Google Ads Video material, which walks through how YouTube serves users, creators and advertisers, how to increase awareness, grow consideration and drive action with YouTube and Google Video solutions, and how to make effective video ads tailored to a marketing objective based on Google's creative guidance.
Certified users are expected to drive campaign outcomes across awareness, consideration and action goals. Both the study material and the certification are free: Skillshop is available at no cost and foundational certifications remain free of charge. Once certified you receive a unique shareable link to the certification or badge, and access to the course is unlimited.
What you’ll learn
- Explain why YouTube works for users, creators and advertisers with awareness, consideration and action goals
- Increase awareness, grow consideration and drive action with YouTube and Google Video advertising
- Make effective video ads for any marketing objective using Google's creative guidance
Who it’s for
Marketers and creators who run or plan to run YouTube campaigns and want a Google credential. Beginners can rely on the optional study section before attempting the assessment.
Source: Google Skillshop (opens in a new tab) · Verified · Report a change
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