Google Ads Creative Certification

The Google Ads Creative Certification is about the ads themselves rather than campaign settings: how to make effective creative for Video, Display, App and Search campaigns. The Skillshop course page lists two sections and five activities with an average completion time of 3 hours 55 minutes at Beginner level. Section one is the assessment; passing it earns the certification. Section two is the optional Study Google Ads Creative material.

Google says certified users can make effective ad creative based on its research-backed guidance, use Google's tools and resources throughout the creative life cycle, and boost creative performance with experimentation. As with the other foundational Skillshop certifications, both the study material and the assessment are free: Skillshop is available at no cost and Google states that foundational certifications continue to be free of charge. Once certified you get a unique link to the certification or badge that you can share with employers or clients, and access to the course material is unlimited.