Fundamentals of Digital Marketing

Fundamentals of Digital Marketing is Google's entry-level marketing course on Skillshop, published in January 2025 to replace the older Digital Garage version. It is organised into 17 modules that Google says take about 40 hours in total. An optional profile quiz opens the course; the core concepts section then covers building a digital marketing strategy, getting to know digital customers, creating engaging content, using business data, social media and search. A build-your-knowledge section adds websites and apps, online shopping, international and local customers, choosing channels for your budget, email campaigns, video for customers and Google's marketing tools, with a closing module on finding tools and services.

Modules run from about 1.2 to 5.8 hours and mix short lessons with practical exercises and real-world examples. Google labels the course Beginner and self-paced. Skillshop access and its awards cost nothing, and on completion you receive a badge/award that appears on your public Skillshop profile and can be added to LinkedIn or shared by URL.