Fundamentals of Digital Marketing
- Free
- Certificate included
- Beginner
- 40 hours
Fundamentals of Digital Marketing is Google's entry-level marketing course on Skillshop, published in January 2025 to replace the older Digital Garage version. It is organised into 17 modules that Google says take about 40 hours in total. An optional profile quiz opens the course; the core concepts section then covers building a digital marketing strategy, getting to know digital customers, creating engaging content, using business data, social media and search. A build-your-knowledge section adds websites and apps, online shopping, international and local customers, choosing channels for your budget, email campaigns, video for customers and Google's marketing tools, with a closing module on finding tools and services.
Modules run from about 1.2 to 5.8 hours and mix short lessons with practical exercises and real-world examples. Google labels the course Beginner and self-paced. Skillshop access and its awards cost nothing, and on completion you receive a badge/award that appears on your public Skillshop profile and can be added to LinkedIn or shared by URL. Google's help centre notes that a Skillshop award is not a formal credential in the way a certification is, so treat it as proof of completion.
What you’ll learn
- Build a digital marketing strategy and understand your digital customers
- Create engaging content, video and email campaigns
- Use business data and social media to grow a business
- Help customers find you through search and reach local and international customers
- Improve websites, apps and online shopping experiences
- Choose marketing channels for your budget and get to know Google's marketing tools
Who it’s for
Small-business owners, career changers and junior marketers who want a broad, structured introduction to digital marketing with a free credential from Google. Not for experienced marketers seeking advanced tactics.
Syllabus
17 sections as listed on skillshop.exceedlms.com.
- What's your digital marketing profile? 15 min
- Welcome to the Fundamentals of Digital Marketing 1 h 12 min
- Build your digital marketing strategy 2 h 36 min
- Get to know your digital customers 2 h 48 min
- Create engaging content 3 hours
- Get the most from your business data 2 h 42 min
- Make social media work for you 2 h 42 min
- Help customers find you through search 2 h 18 min
- Improve your business with websites and apps 2 h 30 min
- Optimise your online shopping experience 3 hours
- Reach international customers 2 hours
- Choose the right marketing channels for your budget 5 h 48 min
- Reach local customers 1 h 36 min
- Craft effective email campaigns 3 hours
- Create engaging videos for your customers 2 h 12 min
- Get to know Google Marketing tools 2 hours
- Find the digital marketing tools and services that work for you 15 min
Course details
- Includes
- 17 modules
On skillshop.exceedlms.com
Rated 4.6 out of 5 by 3,489 learners, as shown on the course page on 20 Oct 2026. These are skillshop.exceedlms.com’s own figures, not ours.
Source: Google Skillshop (opens in a new tab) · Verified · Report a change
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