Email Marketing Certification
- Free
- Certificate included
- Course certificate
- 4 hours
HubSpot Academy's Email Marketing certification course approaches email as a strategic channel rather than a set of tactics. Twelve lessons run 3 hours 59 minutes in total: an introduction, strategy fundamentals, segmentation and contact management, permissions and deliverability, personalisation and automation, email design, copy, getting readers to take action, analysing emails, improving through testing, a short lesson on getting started with HubSpot's free email tool, and next steps. Content is delivered in 31 videos with nine quizzes and one practical exercise, followed by the certification exam.
The page names small business owners, marketers who want to drive conversions and anyone building email expertise as its audience, and the instructors include HubSpot's email deliverability and Academy staff along with agency practitioners. Everything is free, including the certificate: a HubSpot Academy account is free and the page labels the course a free certification course. HubSpot's knowledge base lists the Email Marketing certification as valid for two years, after which you retake the course and exam.
What you’ll learn
- Segment a contact list and manage permissions for compliant sending
- Explain the factors that affect email deliverability
- Write and design emails that earn attention and clicks
- Personalise and automate email campaigns
- Read email metrics and run A/B tests to improve results
Who it’s for
Marketers and small business owners who want to plan, write, send and measure email campaigns; useful with any email platform, not only HubSpot.
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