Digital Advertising Certification: Develop a Winning Online Advertising Strategy
- Free
- Certificate included
- Course certificate
- 3.8 hours
HubSpot Academy's Digital Advertising Certification covers paid media from planning to reporting. Its eleven lessons, 3 hours 48 minutes in all, set the foundation for an advertising strategy, introduce journey-based advertising, then work through planning paid media campaigns, targeted advertising, ad copy, creative and conversion, social media advertising, paid search, advanced Google Ads strategies, programmatic advertising, and monitoring and reporting on ad performance, ending with next steps. Thirty-four videos and ten quizzes precede the certification exam, and the instructors include paid media specialists from agencies and LinkedIn alongside HubSpot staff.
The audience named on the page is small business owners, advertising and marketing professionals, and people who want to develop skills in the field. The course and certificate are free: an Academy account costs nothing and the page labels the course a free certification course. HubSpot's knowledge base lists the Digital Advertising certification as valid for two years, after which you retake the course and exam to renew it.
What you’ll learn
- Plan paid media campaigns matched to stages of the buyer's journey
- Target audiences and write ad copy and creative that convert
- Compare social, paid search and programmatic advertising
- Monitor and report on ad performance
Who it’s for
Marketers who run or plan to run paid campaigns across social, search and programmatic channels and want a platform-neutral grounding.
Source: HubSpot Academy (opens in a new tab) · Verified · Report a change