Social Media Marketing Certification Course: Get Certified in Social Media Strategy

The Social Media Marketing Certification Course teaches how to build and run a social strategy for a business. Across ten lessons and 5 hours 18 minutes it covers developing a social media strategy, listening and monitoring, building a content strategy for social channels, extending reach, using social media for one-to-one relationships, an introduction to social advertising, measuring social return on investment and the essentials for continued success, closing with a next-steps lesson. The course is video based, with 38 videos, and unusually quiz heavy, with 29 quizzes before the certification exam. Small business owners, influencers and marketing managers are the audiences the page names, and the instructors include social media leads from companies and universities alongside HubSpot Academy staff.

It is free from start to finish: an Academy account costs nothing and the page labels the course a free certification course. Languages offered besides English are German, Spanish, French and Japanese. HubSpot's knowledge base lists the Social Media Marketing certification among those valid for two years.