Grow Offline Sales Certification

The Grow Offline Sales Certification covers Google's Grow Offline Sales marketing objective: using online advertising to bring customers into physical stores. The Skillshop course page lists two sections and 11 activities with an average completion time of 2 hours 38 minutes at Beginner level. The first section is the optional Study Grow Offline Sales material; the second is the assessment, and passing it earns the certification.

Google says certified users can create an offline sales strategy that meets business goals and follows best practices, build an offline sales solution for omnichannel and offline-only customers, including a Performance Max for store goals campaign to promote in-store products and services, and measure the impact of the strategy. The course and the certification are free: Skillshop is available at no cost and Google states that foundational certifications continue to be free of charge. Once certified you receive a unique link to the certification or badge that you can share, and access to the course material is unlimited so you can study at your own pace.