Free HubSpot Certifications
- 13 free certifications
HubSpot Academy is a company training programme where everything is free: the courses, the exams and the certifications that result. Certifications are earned by watching the lessons and passing an online exam, sometimes with a practical exercise in a HubSpot account, and each one appears on a public profile that anyone can check. They do expire and must be renewed by retaking the exam, since the underlying methods and software change. On this site, free certification means a free course with a free, verifiable certificate, distinct from a free-to-audit course whose certificate is paid; HubSpot's certifications meet that definition without exception. The catalogue covers inbound marketing, content marketing, email, social media, search engine optimisation, sales, customer service and the use of HubSpot's own software.
Some certifications teach a method that applies whatever tools you use; others are product training under a certification label, so read the lesson list to see which you are getting. The page suits marketers and salespeople early in their careers, small-business owners running their own inbound programme, agency staff whose employer works with HubSpot, and career changers who want a recognised marketing credential without spending money. Employers who use HubSpot recognise the software certifications directly; others tend to treat the methodology certifications as a sign that you know the vocabulary and have done structured study. Pair them with a real campaign or a portfolio, and see the marketing and digital marketing pages for credentials from other providers.
Filters
| # | Course | Provider | Cost | Certificate | Level | Duration | Open |
|---|---|---|---|---|---|---|---|
| 1 | AEO Fundamentals AEO Fundamentals is a newer HubSpot Academy certification about answer engine optimisation: earning visibility in AI-… | HubSpot Academy | Free | IncludedCertificate included | — | 2.3 hours | |
| 2 | Content Marketing Certification Course: Grow Better with Content HubSpot Academy's Content Marketing Certification Course is the longest of its marketing certifications, at 8 hours 2… | HubSpot Academy | Free | IncludedCertificate included | — | 8.4 hours | |
| 3 | Digital Advertising Certification: Develop a Winning Online Advertising Strategy HubSpot Academy's Digital Advertising Certification covers paid media from planning to reporting. | HubSpot Academy | Free | IncludedCertificate included | — | 3.8 hours | |
| 4 | Digital Marketing Certification Course: Get Certified in Digital Marketing The Digital Marketing Certification Course is HubSpot Academy's introduction to marketing online with an inbound-firs… | HubSpot Academy | Free | IncludedCertificate included | — | 3.4 hours | |
| 5 | Email Marketing Certification HubSpot Academy's Email Marketing certification course approaches email as a strategic channel rather than a set of t… | HubSpot Academy | Free | IncludedCertificate included | — | 4 hours | |
| 6 | Frictionless Sales Course: Learn How to Remove Friction From Your Sales Organization The Frictionless Sales Course is a short HubSpot Academy certification for sales leaders, 1 hour 46 minutes across fi… | HubSpot Academy | Free | IncludedCertificate included | — | 1.8 hours | |
| 7 | Inbound Certification Course: Attract, Engage, and Delight Your Customers The Inbound Certification Course is HubSpot Academy's shortest methodology certification, at 2 hours 45 minutes, and… | HubSpot Academy | Free | IncludedCertificate included | — | 2.8 hours | |
| 8 | Inbound Marketing Certification Course: Attract Customers Through Valuable Content and Tailored Experiences HubSpot Academy's Inbound Marketing Certification Course covers the customer-centric approach HubSpot calls inbound… | HubSpot Academy | Free | IncludedCertificate included | — | 4.9 hours | |
| 9 | Inbound Marketing Optimization Course The Inbound Marketing Optimization Course follows on from HubSpot Academy's Inbound Marketing certification and is ai… | HubSpot Academy | Free | IncludedCertificate included | — | 4.6 hours | |
| 10 | Inbound Sales Certification Course: Get Certified in Inbound Sales The Inbound Sales Certification Course applies HubSpot's inbound methodology to selling. | HubSpot Academy | Free | IncludedCertificate included | — | 3.1 hours | |
| 11 | Revenue Operations Certification The Revenue Operations Certification introduces RevOps: running marketing, sales and service operations as one revenu… | HubSpot Academy | Free | IncludedCertificate included | — | 6.9 hours | |
| 12 | Sales Enablement Training: Get Certified in Sales Enablement Sales Enablement Training is HubSpot Academy's certification on aligning marketing and sales. | HubSpot Academy | Free | IncludedCertificate included | — | 7.3 hours | |
| 13 | Social Media Marketing Certification Course: Get Certified in Social Media Strategy The Social Media Marketing Certification Course teaches how to build and run a social strategy for a business. | HubSpot Academy | Free | IncludedCertificate included | — | 5.3 hours |
Questions about free hubspot certifications
Are HubSpot certifications really free?
Yes. The courses, exams and certifications cost nothing, and there is no paid tier for the credential. You need a free HubSpot account to take them.
Do HubSpot certifications expire?
Yes. Each certification has a validity period set by HubSpot, after which you retake the exam to renew it. The current term is shown on the certification's page.
Are HubSpot certifications respected by employers?
Employers who use HubSpot value the software certifications directly. The methodology certifications are widely recognised in marketing and sales as evidence of structured learning, though they do not substitute for experience or results.