Sales Enablement Training: Get Certified in Sales Enablement

Sales Enablement Training is HubSpot Academy's certification on aligning marketing and sales. It is the longest sales course here at 7 hours 20 minutes across 13 lessons: an introduction, aligning teams around a unified revenue goal, developing a lead qualification framework, holding teams accountable with a service-level agreement, maintaining alignment through joint marketing and sales meetings, using buyer personas in sales, using jobs-to-be-done, creating a hero statement, the power of content in sales, aligning the business around content creation, continuing enablement after the sale, evaluating sales enablement technology, and next steps. Forty videos and 12 quizzes lead to the certification exam. The page names small business owners, marketers and salespeople who want aligned teams, and people building sales enablement skills.

Course and certificate are free: a HubSpot Academy account costs nothing and the page labels the course a free certification course. It is also offered in Spanish. HubSpot's knowledge base lists the Sales Enablement certification as valid for two years.