Inbound Certification Course: Attract, Engage, and Delight Your Customers

The Inbound Certification Course is HubSpot Academy's shortest methodology certification, at 2 hours 45 minutes, and explains the framework the company's marketing, sales and service courses build on. Seven lessons cover the fundamentals of inbound, growing a business with the flywheel model, creating a company purpose, setting business goals, creating buyer personas, developing the buyer's journey for your business, and next steps. There are 15 videos and four quizzes before the certification exam. The page addresses inbound professionals moving to a customer-centred approach, small business owners building trust with an audience, and marketing and sales teams that want shared goals.

Course and certificate are free: a HubSpot Academy account costs nothing and the page labels the course a free certification course. It is available in German, Spanish, French, Japanese and Portuguese as well as English. HubSpot's knowledge base lists the Inbound certification as valid for two years, after which you retake the course and exam to stay certified.