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Google Free Online Courses

  • 12 courses
  • 12 free
  • 12 with a free certificate

Source: Google Skillshop · Verified

Google runs several learning sites, and free means something different on each, so we list only the ones where the course and its credential both cost nothing.

Skillshop is Google's own training site for Google Ads, Google Analytics and Google Marketing Platform, with a separate section for Grow with Google, YouTube and other topics. Google states that Skillshop is available at no cost and that its foundational certifications continue to be free of charge. Each certification course pairs optional study modules with an assessment; pass the assessment and the certification is awarded, with a unique link you can share and a badge or award on your public Skillshop profile that you can add to LinkedIn. Skillshop certifications are valid for one year from the date issued unless the certificate says otherwise. The Fundamentals of Digital Marketing course, the successor to the Digital Garage course, also lives here and earns a free award on completion. Newer professional certifications are proctored and, according to Google, will require a fee in future, so we do not list them.

Google Skills (formerly Cloud Skills Boost) has a Starter plan at no cost with 35 free credits a month and a Pro plan at 29 US dollars a month. Short courses without labs sit within the Starter plan; courses with hands-on labs draw down credits. Where a course page does not show its tier, we hold the record as a draft.

Google Career Certificates and Google AI Essentials are sold on Coursera as a monthly subscription after a trial. They are paid products and are not listed here.

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    # Course Subject Cost Certificate Level Duration
    1 Fundamentals of Digital Marketing Fundamentals of Digital Marketing is Google's entry-level marketing course on Skillshop, published in January 2025 to… Digital Marketing · Beginner · 40 hours Digital Marketing Free IncludedCertificate included Beginner 40 hours
    2 Google Ads Search Certification The Google Ads Search Certification is Skillshop's credential for building and optimising Google Search campaigns. Digital Marketing · Intermediate · 3.7 hours Digital Marketing Free IncludedCertificate included Intermediate 3.7 hours
    3 Google Analytics Certification (2026) The 2026 edition of the Google Analytics Certification validates the ability to go beyond basic setup and pull action… Digital Marketing · Intermediate Digital Marketing Free IncludedCertificate included Intermediate —
    4 Google Ads Display Certification The Google Ads Display Certification covers planning and running visual ad campaigns on the Google Display Network. Digital Marketing · Beginner · 2.9 hours Digital Marketing Free IncludedCertificate included Beginner 2.9 hours
    5 Google Ads Video Certification The Google Ads Video Certification is Skillshop's credential for advertising on YouTube and Google's video inventory. Digital Marketing · Beginner · 4 hours Digital Marketing Free IncludedCertificate included Beginner 4 hours
    6 Google Ads Measurement Certification The Google Ads Measurement Certification tests whether you can measure and optimise digital ad performance with Googl… Digital Marketing · Intermediate · 2.7 hours Digital Marketing Free IncludedCertificate included Intermediate 2.7 hours
    7 AI-Powered Shopping ads Certification The AI-Powered Shopping ads Certification is the shortest of the Google Ads certifications on Skillshop, with three s… Digital Marketing · Beginner · 1.3 hours Digital Marketing Free IncludedCertificate included Beginner 1.3 hours
    8 AI-Powered Performance Ads Certification The AI-Powered Performance Ads Certification focuses on Google's cross-channel, AI-driven campaign types and how to c… Digital Marketing · Beginner · 4 hours Digital Marketing Free IncludedCertificate included Beginner 4 hours
    9 Google Ads Apps Certification The Google Ads Apps Certification is for people who promote mobile apps with Google App campaigns. Digital Marketing · Beginner · 2.8 hours Digital Marketing Free IncludedCertificate included Beginner 2.8 hours
    10 Google Ads Creative Certification The Google Ads Creative Certification is about the ads themselves rather than campaign settings: how to make effectiv… Digital Marketing · Beginner · 3.9 hours Digital Marketing Free IncludedCertificate included Beginner 3.9 hours
    11 Grow Offline Sales Certification The Grow Offline Sales Certification covers Google's Grow Offline Sales marketing objective: using online advertising… Digital Marketing · Beginner · 2.6 hours Digital Marketing Free IncludedCertificate included Beginner 2.6 hours
    12 Create a Budget in Google Sheets Create a Budget in Google Sheets is a lesson from Google's Applied Digital Skills programme, hosted on the Google for… Business · 7 hours Business Free IncludedCertificate included — 7 hours
    Showing 12 of 12 courses · verified 14 Sep 2026 All courses on Google Skillshop

    Google free courses with certificate: which listed courses give one

    Every Google course listed on this page gives a credential at no cost, but the credential is not the same thing on each. Skillshop certifications are awarded for passing an assessment; Fundamentals of Digital Marketing and Create a Budget in Google Sheets award a badge or credential for completing the lessons. The Google products that cost money, the Career Certificates and AI Essentials on Coursera and the newer proctored certifications, are not listed; for Coursera courses that are free in full see the Coursera hub. Every credential below is collected on the free Google certifications page.

    Skillshop certifications: free to study, free to certify

    Each Skillshop certification course has one assessment section and one or more study sections marked optional; pass the assessment and the certification is awarded, with nothing to pay at any step. The listed certifications, with the average completion time and level from their Skillshop pages, are:

    Grow with Google free courses with certificate

    Skillshop keeps a separate section for Grow with Google, YouTube and other topics, and that is where Fundamentals of Digital Marketing lives. It replaced the retired Digital Garage course. Finishing its 17 modules earns a badge or award that appears on your public Skillshop profile and can be downloaded or added to LinkedIn.

    Create a Budget in Google Sheets comes from Google's Applied Digital Skills programme on the Google for Education site. The lesson page shows a credential for completion, and the programme describes its video lessons as free of charge. Whether that credential can be verified by a third party is not stated.

    How to sign up and get certified on Skillshop

    There is nothing to apply for and nothing to buy:

    • Open the course from our listing and sign in to Skillshop; awards attach to your Skillshop profile.
    • Work through the study sections if you want them; they are optional and access is unlimited, so you can come back later.
    • For the Measurement certification, complete the short pre-survey first, because the training modules only unlock after it.
    • Take the assessment section. Passing it is what awards the certification and badge.
    • For Fundamentals of Digital Marketing there is no assessment to pass: complete the modules and the award appears under Find Awards on your profile.

    What you can study: Google free online courses by subject

    All listed courses are self-paced and in English, and nearly all are about advertising and marketing.

    Google free online courses in digital marketing

    Fundamentals of Digital Marketing is the broad beginner course: strategy, customers, content, social media, search, websites, email, video and Google's marketing tools. The Search, Display, Video and Creative certifications each go deep on one kind of Google Ads campaign or on the ads themselves. See the digital marketing and marketing hubs for other providers.

    Analytics and measurement

    The Google Analytics Certification (2026) covers the event-based data model, the Reports, Explore and Advertising workspaces, key events, attribution and connecting Analytics with Google Ads. The Google Ads Measurement Certification is narrower: conversion tracking, attribution versus incrementality, and audience solutions. Both are intermediate and assume you already use the tools. Related: free data analytics certifications.

    Shopping, apps, automation and store visits

    AI-Powered Shopping ads Certification covers Merchant Center, product feeds and Performance Max for Retail. Google Ads Apps Certification is for promoting mobile apps. AI-Powered Performance Ads Certification is about cross-channel automated campaigns. Grow Offline Sales Certification is for businesses with physical stores only.

    Spreadsheets and other subjects

    Create a Budget in Google Sheets is a lesson of about 7 hours, written for middle-school and high-school students, on researching costs and building a budget with formulas such as SUMIF. It sits in our business hub. No Google cloud, AI or IT course is listed on this page; for those subjects look at Microsoft or IBM.

    How long do Google's free certifications take?

    Skillshop shows an average completion time for each Google Ads certification, from 1 hour 15 minutes for Shopping ads to 4 hours 1 minute for Video, and those figures include the optional study sections. The Analytics page shows none. Fundamentals of Digital Marketing is the long one at about 40 hours across 17 modules. Access to the study material is unlimited; only the certification itself expires.

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    Google courses by subject

    Questions about free courses from Google

    Are Google's Skillshop certifications really free?

    Yes. Google states that Skillshop is available at no cost and that its foundational certifications, such as Google Ads Search, Display, Video, Shopping, Measurement and Google Analytics, continue to be free of charge. The study modules are optional; the certification is awarded when you pass the assessment.

    Can I share or verify a Skillshop certification?

    Yes. After passing, you get a unique link per certification that you can share, and awards appear on your public Skillshop profile where they can be downloaded or added to LinkedIn. Google says Skillshop certifications are valid for one year from the date issued unless the certificate states otherwise.

    Why are Google Career Certificates not listed?

    Google Career Certificates and Google AI Essentials are hosted on Coursera and sold as a monthly subscription after a free trial, so they are paid products. This site lists only courses that are free in full or free to audit.

    What is free on Google Skills?

    Google Skills has a Starter plan at no cost that gives you 35 free credits every month and lets you earn badges, and a Pro plan at 29 US dollars a month for unlimited hands-on labs. Short courses without labs fit the Starter plan; lab-based courses use credits. We mark a Google Skills course as released only when its free-tier status is clear.

    Is the Fundamentals of Digital Marketing course the same as the old Digital Garage course?

    Digital Garage was retired and its digital marketing course was replaced on Skillshop in January 2025 by a new Fundamentals of Digital Marketing course with 17 modules and about 40 hours of material. Completing it earns a free badge/award for your Skillshop and LinkedIn profiles.

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