Free Digital Marketing Basics Course
- Free
- No certificate
- 5.8 hours
This course pairs an overview of digital marketing concepts with practical demonstrations. It is organised in three sections: an introduction to digital marketing (just under an hour), a three-hour survey of the various modules of the discipline, and a final section of practical techniques of nearly two hours in which instructor Sorav Jain works through landing pages and email marketing hands-on and demonstrates a range of marketing tools live on screen. Part of the material is devoted to personal branding, so learners can practise on their own online presence.
In total there are 22 video lectures running about 5 hours 45 minutes, in English with auto-generated captions; the course was last updated in July 2019 and Udemy marks it as suitable for all levels. There are no prerequisites; the instructor states that learners from any background can follow. The course is free to take in full, but as a free Udemy course it provides no certificate of completion, no Q&A or instructor messaging, and may include advertisements.
What you’ll learn
- Explain the main modules that make up digital marketing
- Build landing pages and run email marketing in practice
- Use a range of digital marketing tools shown in live demonstrations
- Apply digital marketing to personal branding
Who it’s for
Learners who want to see marketing tools operated on screen rather than described; be aware that the recordings date from 2019, so check current tool interfaces alongside the lectures.
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