Digital Marketing Fundamentals for Beginners
- Free
- No certificate
- Beginner
- 42 min
A short, theory-first tour of digital marketing arranged as eight brief modules plus an introduction and conclusion (21 lectures, 40 minutes in total). It moves from what digital marketing is to the fundamentals of websites and landing pages, search engine optimisation basics, social media marketing essentials on Facebook and Instagram, an introduction to email marketing, digital ads and paid media, analytics and tracking performance, and finally how to craft a simple digital marketing strategy. A thread running through the course is a suggested 30-day framework for structuring your own learning, with attention to low-budget approaches and common mistakes.
The instructor, Ilyas El ouazzani, states plainly that this is a theoretical beginner course rather than hands-on implementation. Video lectures are in English with auto-generated captions; the course was last updated in January 2026. It is free to enrol in and, like other free Udemy courses, carries no certificate of completion, no Q&A or messaging, and may include ads.
What you’ll learn
- Explain how customers are acquired online
- Describe the fundamentals of websites, landing pages and search engine visibility
- Outline social media marketing on Facebook and Instagram and the basics of email marketing
- Understand the principles of paid advertising and of analytics and tracking
- Sketch a simple digital marketing strategy and a 30-day learning plan
Who it’s for
Business owners and students who want the vocabulary and channel map of digital marketing in under an hour before choosing a deeper course; not for anyone expecting to set up campaigns during the lessons.
Syllabus
10 sections as listed on udemy.com.
- Introduction 1 lesson · 1 min
- MODULE 1 - Introduction to Digital Marketing 3 lessons · 3 min
- MODULE 2 - Website & Landing Page Fundamentals 2 lessons · 3 min
- MODULE 3 - SEO Basics (Search Engine Optimization) 3 lessons · 4 min
- MODULE 4 - Social Media Marketing Essentials 3 lessons · 5 min
- MODULE 5 - Introduction to Email Marketing 2 lessons · 4 min
- MODULE 6 - Digital Ads & Paid Media Introduction 2 lessons · 5 min
- MODULE 7 - Analytics & Tracking Performance 2 lessons · 6 min
- MODULE 8 - Crafting a Simple Digital Marketing Strategy 2 lessons · 10 min
- Conclusion 1 lesson · 1 min
Instructor
- Ilyas El ouazzani
Course details
- Includes
- 10 modules · 21 lessons
On udemy.com
Rated 4.2 out of 5 by 101 learners; 1,846 enrolled, as shown on the course page on 21 Sep 2026. These are udemy.com’s own figures, not ours.
Source: Udemy (opens in a new tab) · Verified · Report a change
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