Basic Concepts of Digital Marketing

A short conceptual course on what digital marketing is and how businesses use it, estimated by Alison at 3 to 4 hours. It defines the term and explains the impact of digital channels on business growth, then classifies the main types of digital marketing and shows how search engine optimisation works. It goes on to contrast inbound marketing with other approaches, lays out the steps of business-to-business digital marketing and how successful B2B campaigns are put together, and closes by making the case for digital marketing in business development.

Despite the word "basic" in the title, Alison labels the course Advanced Level on its page, and that label is recorded here as stated. The modules include video, the course is self-paced and CPD-accredited with an end-of-course assessment, and it is available in English and Spanish. Studying is free in full; the certificate offered on completion is an optional paid item, and a free Learner Record is available as proof of completion.