Management of Fashion and Luxury Companies

Management of Fashion and Luxury Companies is Università Bocconi's overview of how fashion and luxury businesses work, taught through cases. It opens by defining fashion and luxury as competitive systems with their own business logic, then traces how business models have evolved from designer houses to fast-fashion retailers. Three modules then examine a brand's identity from different angles: stylistic identity and the product development process, including heritage, stylistic codes and icon products; image identity and communication, including digital content; and retail identity and management across channels, with a look at fashion e-tailing. A final test closes the course.

Coursera estimates the six modules at one to two hours each and lists one week at ten hours a week on a flexible timetable; no level is stated. The course is flagged as free, so all modules including the final test are open without payment. A shareable certificate is offered as a paid option with no price stated on the page, and financial aid is listed.