Management of Fashion and Luxury Companies
- Free
- Paid certificate
- 1 week
Management of Fashion and Luxury Companies is Università Bocconi's overview of how fashion and luxury businesses work, taught through cases. It opens by defining fashion and luxury as competitive systems with their own business logic, then traces how business models have evolved from designer houses to fast-fashion retailers. Three modules then examine a brand's identity from different angles: stylistic identity and the product development process, including heritage, stylistic codes and icon products; image identity and communication, including digital content; and retail identity and management across channels, with a look at fashion e-tailing. A final test closes the course.
Coursera estimates the six modules at one to two hours each and lists one week at ten hours a week on a flexible timetable; no level is stated. The course is flagged as free, so all modules including the final test are open without payment. A shareable certificate is offered as a paid option with no price stated on the page, and financial aid is listed.
What you’ll learn
- Define fashion and luxury as distinct competitive systems
- Trace the shift in business models from designers to fast-fashion retailers
- Explain how heritage, stylistic codes and icon products shape a seasonal collection
- Describe how fashion and luxury brands manage communication and digital content
- Compare retail channels and the customer experience in fashion e-tailing
Who it’s for
People interested in working in or understanding fashion and luxury brands; it is a business overview, not a design course.
Syllabus
6 sections as listed on coursera.org, 10 h 21 min in total.
- What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics 2 h 15 min
- The Evolution of Business Models: From Designers to Fast Fashion Retailers 2 h 15 min
- Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection 1 h 40 min
- Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands 2 h 10 min
- Retail Identity and Retail Management: the Customer’s Experience Within a Mix of Channels. The Future of Fashion E-tailing. 1 h 21 min
- FINAL TEST 40 min
Instructors
- Erica Corbellini Director, MAFED - Master in Fashion, Experience and Design Management, Università Bocconi
- Stefania Saviolo Director, Luxury & Fashion Knowledge Center - SDA Bocconi, Università Bocconi
Course details
- Skills covered
- Case Studies
- Annual Reports
- Brand Management
- Product Development
- Market Trend
- Business Management
- Brand Strategy
- Marketing Communications
- Market Opportunities
- Customer experience improvement
- Strategic Communication
- E-Commerce
- Digital Media Strategy
- Includes
- 6 modules · 3 assignments
- Subtitles
- 22 languages
On coursera.org
Rated 4.7 out of 5 by 6,296 learners; 322,161 enrolled, as shown on the course page on 20 Oct 2026. These are coursera.org’s own figures, not ours.
Source: Coursera (opens in a new tab) · Verified · Report a change
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