Paid Marketing Master™ with Certification from IIDM™

Paid Marketing Master™ with Certification from IIDM™

How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more.

Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics, and more – this is turbo-charged marketing practice with pinpoint precision.

This course consists of;

• 13 Lecture Videos

• 2 Downloadable Resources

  1. Lecture Descriptions 1 – 13

  2. IIDM™ Profile Banner

• A total of 13 Lectures

• 12 Assignments to be submitted to IIDM™

• 5 Quizzes

• 13 External Resources

• Create and schedule 3 Social Media graphics per week using Canva Pro and Heropost.

• Create a Facebook and LinkedIn Ad

• Get to know A/B testing

DURATION: Please note, this course is designed as a 1 month course, but students may choose to complete it in a shorter time frame. All students must complete all assignments, quizzes, and lectures.

Learning Goals

• What is SEO & SEM and how to use them effectively to increase the reach of your brand.

• How to use Google Ads, understand them, and utilize them to their full effectiveness.

• What display ads are, how to make them, and how to use them most effectively

Who this course is for:

• Whoever needs to create and apply a digital marketing strategy for their organization
• Anyone in marketing or business who wants to show the world what they can do