Modern Marketing with Seth Godin
$199.99
Highlights from The Marketing Seminar
What you’ll learn
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You’ll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.
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You’ll understand that marketing is not the same as advertising.
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You’ll be able to focus on changing your product or service so that “marketing” it feels easy.
Serve your customers, grow your business, make a difference.
This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.
Seth Godin writes the most popular marketing blog in the world, is the author of the bestselling marketing books of our generation, and is known for his live talks and online teaching. For the first time ever, highlights from his four months’ long group Seminar are now available as a self-paced solo course.
There are plenty of people who can teach you shortcuts and fast tactics. This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through the more than 45 lessons, your strategy will become more clear, your empathy will deepen and you’ll begin to see the market as it is, instead of merely wishing it to be what you want. This video-highlights course includes all the lessons, but not the case studies or discussions.
More than 5,000 people have worked together learning from Godin’s Marketing Seminar, but you might prefer the solitude and adjustable pace of a solo course. If that’s what you’re looking for, this is a great place to begin.
Here’s what marketing legend Jay Levinson had to say about Seth:
Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.
Isn’t it time you did it right the first time?
Who this course is for:
- Freelancers
- Entrepreneurs
- Change agents
- Organizers
- Brand managers
- CEOs
- Anyone who wants to make an impact
Kodianne Hall –
Yes this course is an excellent match. Very thought provoking and definitely changing the way that I think about marketing moving forward. Great course! Eager to finish the second half.
Heidi Dykstra –
This has been a great match for me. I love the tight focus on each topic. I respect Seth’s expertise and his conviction. I like the pace thus far. I feel inspired and equipped to tackle positioning and avoid the usual pitfalls.
Richard Smotherman –
So far so good. Seth Goden, is good at taking conventional wisdom, saying it’s wrong, and then reframing that same conventional wisdom in a different way. Basically he puts things in a different perspective that I can see value in. Personally Godin rubs me the wrong way, but I know he’s smart and every time I listen to him, I learn.
I’m half way through at this point and I’m loving it!
Kate Marshall –
I always learn so much from Seth and appreciate how he communicates.
Grant Graeber –
Seth’s approach to marketing is perfectly in alignment with our own goals as a company – the lectures and exercises build on a simple principle and encourage introspection about the “why” and not just the “how” of speaking to customers (potential or otherwise) via marketing.
Federico Chavez –
I always enjoyed Seth Godin writing this course is a resume of his most important works.
Robert Massera –
Fantastic! deeply insightful content & Connery through compelling stories.
Harriet Carter –
Fascinating
Luis Acevedo Dominguez –
Excellent.
Felipe Aldama Giles –
Excelente