Media Planning & Brand Strategy for Advertising
What you’ll learn
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media planning
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brand strategy
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Digital Advertising
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Media mix
Media Planning is an art of selecting & strategizing the best combination of Media in-order to maximize the best returns to your advertiser. Media planners are not only responsible for the initial media purchase, but also for the continued optimization of performance throughout the entire campaign life cycle. In this course you’ll learn about How to create a successful media plan for your advertiser from scratch.
Who this course is for:
- Advertising aspirants
- working professionals in advertising
- Campaign Managers
- Ad operations
- Media Planners
10 reviews for Media Planning & Brand Strategy for Advertising
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Original price was: $44.99.$14.99Current price is: $14.99.
Bhumi Faldu –
Course is well built around simple examples and that made it easy to understand for me who’s not having any previous experience in media planning.
Chinta Venkata Bhaskar Ram Kumar –
Clearly well explained with best examples.
Thank you.
Felicia Ng –
Information can be easily find online. Not necessary to attend this course.
Manan Chopra –
Needs a little effort with some terms such as CPM and KPIs, but the overall explanation is good
Md. Razu Ahmed –
Should a proper planning sample for a specific product or a company. Thank you
Aparna Ramakrishnan –
being a aspirant to become a media planner in future it helpeed me a lot to get an idea of the steps and techniques to follow and understand to plan a successful media campaign. really liked it. way of teaching.
Chinmayee Surve –
Could have added assignments or some sort of assessment
Abhinandan Panchangam Dathanand –
Amazing content , loved the way the content is delivered with multiple example.
Thank you 🙂
Tirtha Ganguly –
Yes gave a good insight on media planning and budgetary allocation for brand
Sanjana patil –
It’s good for college students. But that also in bmm…this is already taught. This course can be discontinued