Maximizing ad revenue with Google DFP
Original price was: $24.99.$14.99Current price is: $14.99.
What you’ll learn
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Setup a new Google DFP account from scratch
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Use DFP to manage ad inventory
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Apply yield management to maximize revenues from existing traffic
This course is about using the free Google DFP ad server to manage the ads on your web site. Google DFP enables you to use multiple advertiser and yield them against each other to maximize the revenue that you are generating from your web site audience.
In the class you will learn the following topics:
- Introduction to DFP and overview of interface
- Creating ad units and ad tags
- Examples where to place the tags into your web site
- Creating placements so advertisers can target specific elements of your site through Google AdSense
- Setting up AdSense as a backfill for your ad units
- Creating new orders and advertisers
- Managing existing orders and creatives
- Yield management with different orders and creatives
The class is designed as a video class where I show you Google DFP. You will also be provided with the example ad code that I use on the video.
This class is a good for for you if you are interested in increasing the ad revenues from your website or want to start using an ad server to manage the ad inventory. Wether it is a blog or a large online publication does not matter.
Who this course is for:
- This course is for anyone who wants to increase the ad revenues of their website.
- It does not matter if you run the site as your main business or as a side business such as an affiliate niche site.
10 reviews for Maximizing ad revenue with Google DFP
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Original price was: $24.99.$14.99Current price is: $14.99.
Ofir Beigel –
This course gives the bare necessities of Google DFP. It really helped me grasp my head around the different concepts and hit the ground running. Everything is well explained, highly recommended.
Jon Kneifl –
It’s great so far, but sometimes the presenter speaks softly. Also, I would prefer if it was done using American tags/sites. Overall, a great job though. It’s really helping me!
Michael ALVES –
Apriori la vidéo n’explique pas comment il a créé les amazons banners alors qu’il l’utilise dans son cours. Je ne peux pas faire l’exemple de bout en bout à cause de cet oubli
Desarrollo BioBioChile –
Falta como agregar Vast, videos y muchas cosas mas de DFP, no esta mal solo que aborda el curso de una manera muy general.
Shiva Manish –
It would have been great if the instructor took some time and explain all the Line Items settings in detail.Felt like just covered the basics.Also the audio is too low. Help centre articles might help people to learn basics.
Adeel Shaffi –
The process for creating line items and creatives have not been explained. Most of the video is very high level and not useful for actual controlling for the ads
Todd Shepherd –
Didn’t answer all of my questions, BUT answered enough of my questions that I was able to complete the ad installations that I wanted to, so, I guess I can’t be complaining! 🙂
Daniel D’Amico –
It was nice but a bit too basic for what I was looking for. I was looking for more yield management information and it was only one chapter.
Jordi Nebot –
It’s ok as a basic introduction but since it’s an introduction it’d be nice to include more explanations on advertisement concepts that maybe not everybody knows…
John Morgan –
Great course needed for my new job. I had previous experience with Google DFP but was in need of a refresher.
Thank you!