Marketing Analytics: Stand Out by Becoming an Analytics Pro!
Original price was: $44.99.$24.99Current price is: $24.99.
Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.
What you’ll learn
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Learn the most important marketing metrics and how to apply them to your data
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Analyze a company’s PPC marketing campaign using key metrics
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Know how to ask the right questions from your data
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Build a marketing initiative forecast model from the ground up
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Build a dynamic dashboard to summarize your analysis
In this big data age, knowing how to organize, synthesize, and analyze large quantities of marketing data is no longer an “good-to-have” skill. It is absolutely essential! Are you a student looking to set yourself apart from your peers? Are you looking to break into social media marketing? Do you want to become an expert in marketing analytics? If so, then this course is for you!
In this course, we’ll teach you everything you need to know to become an expert in marketing analytics. No prior experience in social media marketing, statistics, or marketing required!
Our course is based on the hands-on, case-study method to learning. In other words, we’ll learn by analyzing the data in a real-life scenario. The course begins with an introduction to big data, data analytics, and marketing analytics. This will allow you to feel comfortable with these terms.
Afterwards, we move on to learning the most important web, social media, digital advertising, customer, and revenue metrics in marketing. As we learn each new metric, we’ll immediately apply it to the real-life case study.
We cap off the course by teaching you how to properly model out a new marketing initiative. This model will project out a campaign’s revenue and expenses for 2 years and will be complete with scenario and sensitivity analyses. We then conclude by summarizing our data in a beautiful, dynamic dashboard.
We are excited to have you join us on this journey and look forward to seeing you in the course!
Who this course is for:
- Social media professionals
- Marketing students
- Digital advertisers
- Marketing professsionals
12 reviews for Marketing Analytics: Stand Out by Becoming an Analytics Pro!
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Original price was: $44.99.$24.99Current price is: $24.99.
Beth Hetrick –
Great detail and explanations! Excel doc does not always match the audio, however making revisions to match the course were easy. NOTE: I use “Numbers” and you have to adjust some of the formulas to accommodate that format.
Sayan Mukherjee –
Really nice hands on course showing step by step process of how to ask questions, what to look for in your data and how to drive business results and not examination results. A must take!!
Alan Lawman –
There was a lot to take on board, but the purpose behind it was very clear. Might need a cheats book for some of the excel tricks
Tatyana Nehoray –
Excellent course! I don’t like working with XL, but you made it sound and look easy 🙂 Learned tons! Thank you
Tim Hovious –
Great content and enjoyed the actionable items throughout the case study example.
Paul Marriott –
This was an excellent course. Well thought out, well prepared, and very well delivered. I will certainly look at completing other courses from this instructor.
Georgiana Iorga –
super course, at least for beginners who want to get an understanding about how to look at this kind of data
Sepideh Sajadieh –
Such an educating course. It walks you both through the logic and the calculations!!
Deepika –
It has been great learning as of now. Clear and smooth
Dong Mei Wang –
Through this course, I learned a lot of basic knowledge about market analysis, which helped me a lot in my work and made it easier for me to understand our business. The course is very lively and easy to follow. I would recommend it to my colleagues
Jully Daniel Mwaja –
Was so fantastic, the course is so relevant
Muhammad Zaki Syawie –
I think it’s great, thank you.
But I think the “too-cleaned” dataset kind of messed up the purpose. No way in real life marketers/data analyst get data as clean as this.
I understand the purpose but I wish it could be closer to real life workflow.
But still, I get a lot of insights from this, thank you!