LinkedIn Advertising. A Complete Guide – Updated for 2022
What you’ll learn
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Be familiarized with the LinkedIn Campaign Manager platform and understand differences with other digital advertising platforms.
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Be able to create digital advertising campaigns on LinkedIn.
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Be familiar with different demographic and behavioral targeting options available with the LinkedIn Advertising platform.
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Be able to work with LinkedIn Insight Tag to create matched audiences and lookalike audiences for ad campaigns.
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Be able to run lead generation campaigns using LinkedIn Ads.
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Be able to run job posting ads using LinkedIn Ads.
This is a course specifically designed to teach you how to use the LinkedIn Ads platform. If you are looking to get started with LinkedIn Ads, this course will get you started in just 2 hours of learning.
Follow this up-to-date LinkedIn Ads tutorial series in 2 hours and become a competent LinkedIn Advertising professional.
LinkedIn today is the number 1 professional social networking site globally, with over 750 million users worldwide. So if you want to advertise targeting professionals and business owners while they are in their professional mood, LinkedIn is the platform to do that, and this is the proper step-by-step tutorial for you to learn it. In addition, LinkedIn probably is the best social network for B2B selling and B2B lead generation. And, of course, it is the number 1 platform to attract the best talent to your job vacancies if you are a recruiter.
This course is developed in late 2021 with all the newly added features of the LinkedIn ads platform covered.
This LinkedIn Advertising course is developed to give you a head start in using this platform to promote your business. The self-paced tutorial video series is structured into six modules and is well organized. Even a complete beginner will learn the most fundamental features of the LinkedIn advertising platform and the most advanced ones.
How to Get the Best Learning Experience?
This program is a self-paced learning program. All the lessons are accessible for you as soon as you enroll in the course. After that, you can complete the studies at your own pace, do practical hands-on experiments while following the lessons, and come back to do revisions at any time.
We recommend using a Desktop or Laptop device to get the maximum learning experience, even though a tablet or a mobile device will support our learning management system.
Who this course is for:
- This course is ideal for those who are into B2B selling and B2B lead generation. This LinkedIn Advertising course will give those small business owners and digital advertising executives a headstart in using the platform to promote your or your client’s business. Even a complete beginner will learn the most fundamental features of the LinkedIn advertising platform and the most advanced ones.
- This course is NOT for those wo are already conversant in LinkedIn Ad Manager, and those who doesn’t have any intention of running LinkedIn Ads.
- This is NOT a LinkedIn organic marketing course, or a LinkedIn personal branding course. This course is purely on LinkedIn Ads.
10 reviews for LinkedIn Advertising. A Complete Guide – Updated for 2022
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Sandaru Bandara –
Because of the comparative explanation It’s very much easy to understand. Started from the basics.
Highly Recommended.
Osanda Senanayake –
This LinkedIn Advertising course by Amitha Amarasingha is really comprehensive. I could enhance my knowledge of LinkedIn Audience Targeting by going through this. I really recommend this course for anyone who is looking to upskill their LinkedIn game.
Kasun Weerakkody –
Introduction is very good. It compared other ad platforms, so it is easy to get an idea before going in to deep understandings. Explained the advanced topics step by step properly,
Ranley Evarts –
Yes it was
Oshika –
Highly recommend. Clear explanations, comparisons made it very interesting to go from beginning to end.
Sangeetha Dinesh Packiyarajah –
It’s good to have a comparison between google, FB and LinkedIn advertising so that we can have an idea map in our mind
Elaborated training on Campaign creation and Audience targetting
Thilini Priyadarshani –
Good course content and grabed more knowledge about Linkedin advertising. Thank You Amitha!!!
Eranga Anthony –
Thank You Amitha for the knowledge and the Clear content.
Highly recommend this course.
Francis Sprenger –
Very informative introduction to LinkedIn Ads!
Josh Pilot –
Not really a Masterclass, very basic. He was thorough and helpful though