Google AdWords: Structuring & Optimizing For Maximum Profit
Original price was: $84.99.$14.99Current price is: $14.99.
What you’ll learn
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Learn how to best structure your AdWords account.
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Learn how to find profitable keywords and ensure you are not missing out on any more
**Note: This course is current and up to date as of December 2017**
**We have just added new videos with the latest ad extensions rolled out by Google.
We have also added videos about the Google Display Network and will be adding plenty more. So get in now before the price increases as we add more and more content.
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Join over 400 successful students now who have already taken this course and are improving their AdWords performance!
Start getting a positive return on investment from your AdWords campaigns by applying the correct structure and optimization strategies. These are the exact strategies we look for in every account we manage in our AdWords agency.
Recent review “Just think of the cost you really will pay Google, if you don’t follow this advice!”.
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In this course you will discover the default settings that I change for ALL of the accounts that I manage – that Google don’t tell you about.
By the end of this course, you will learn how to optimize your account structure so you get the best Return on Investment (ROI) and importantly, how to drill down into your account to find specific areas which are most profitable.
- Have you set up your AdWords account but unsure you have set it up properly?
- Are you just spending a lot of money with Google and not getting much back?
- Are you struggling to find which areas you need to focus on?
Then this course is for you……
I will guide you step by step as I walk you through a live AdWords account showing you:
- Why account structure is critical to the success of your account and how to do it properly
- What to avoid so you can learn from other people’s mistakes – with real live examples
- Common pitfalls to avoid so your budget can go as far as possible.
- How to find “nuggets of gold” (your MOST profitable keywords) in your account so you can ensure you aren’t missing out on any more of them. Note, finding these keywords is the key to ongoing AdWords success.
Structuring & Optimising Your AdWords Account for Max Profit course is designed for anyone with an AdWords account or someone who is thinking of getting started with AdWords who would like to know how to structure their account for the best chance of success. This course also hows you how to find additional profitable opportunities within your existing account.
This course first shows you how to set up your account properly with conversion tracking and the importance of linking AdWords account with Google Analytics.
It then shows you in a step by step manner how to best optimise your account on a Campaign, Ad Group, Keyword level. It also shows you some default settings which are recommended to change for best performance.
The course then shows you how to slice and dice your account to identify areas of profitability and also areas of unprofitability. The course is presented in an easy to follow, step-by-step manner that can be applied to any account.
Ilana also shares some of the latest AdWords features which are critical to the optimal profitability of any account.
Every lesson contains a screencast walk-through of a live AdWords account.
Staying up to date with AdWords changes is also critical to staying ahead of your competitors. So, this course is regularly updated to include new features and changes from Google, so that you can stay ahead of the game.
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So, click on the “Take This Course” button now – located on the top right, as every day that you delay, is just giving Google more and more money. And trust me, they don’t need any more money than they already have!
And, best of all, as with all Udemy courses, you have 30-day money back guarantee if you are not completely happy with the course 🙂
Who this course is for:
- Anyone who is serious about getting the best return from their AdWords campaigns
- This course is not for someone who has never used AdWords
10 reviews for Google AdWords: Structuring & Optimizing For Maximum Profit
Add a review
Original price was: $84.99.$14.99Current price is: $14.99.
Brian Parsons –
The course is short, but covers on a lot of great information. I am a marketing manager for large US based firm. I manage clients, as well as other marketing campaign managers. The biggest part of my job is knowing a decent amount about a lot of online marketing topics. But the largest piece missing is the hands-on, day-to-day experience in optimizing campaigns. I am AdWords and Analytics Certified, but there is a stark difference between being able to pass a test on a subject and drive marketing strategy, and actually performing the minutia and work required to run a successful campaign. This video is a good start to brushing up on that piece. I am always interested in learning strategies from analysts. Kudos!
ANIL IQBAL –
A very good and useful course to attend. Ilana knows what she is talking about. The course material was very useful and Ilana explain every single topic in depth. Now I can optimize my own AdWords account for maximum profit. A+ course !
Lisa Robbins –
Thanks so much for this course. I enjoyed learning how to tweak my Adwords accounts with this information and now feel I’m much better equipped to provide PPC Management for my clients. Thank You!!
Carlos Rivera –
Definitely what I was looking for in a course.
David Eagleton –
I really liked the course. I watched it in 1.5x speed to save time and sometimes rewind 15 seconds incase I needed to clarify. Good educator!
John Zarek –
It didn’t show how to set up an account. She is just showing an account that she is currently working on. She isn’t making adjustments or anything. She is just talking and not doing much. Plus, I couldn’t get the analytics and Adwords accounts to link together.
Peter Gibbard –
The presenter provides clear and insightful advice on Adword optimisation.
Yehoshua Racz –
I don’t think is so professional . she did mistakes about build up campaign level in google to leave bid with Enable Enhanced CPC and not just manual cpc. Who is handle my money google or me?
Christina Shirk –
Great course. Really enjoyed taking a step back and relearning the structuring of an AdWords account. Looking forward to implementing what I learned here into my current AdWords accounts.
Side note- it would be great to have an idea of what industry expectations are – more like an estimate of what a healthy Search Impression, lost and rank would be. Or what to aim for. I know every industry is different. But just a general rule of thumb of what to aim for. Also, more details explaining what frequency is, how to use it under the automated rules section.
But again, great course. Happy I purchased it.
Kenneth Dold –
Good course, goes over a lot of specific information on how to use Google AdWords and set it up.