Google AdWords Business Training

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Original price was: $19.99.Current price is: $14.99.

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SKU: 1052B363 Category:
(10 customer reviews)
Product is rated as #8 in category Google Ads (Adwords)

What you’ll learn

  • Expertly research the most profitable keywords in your industry.
  • Develop AdWords campaigns to a professional standard, that focuses on helping you meet specific, measurable commercial goals for your business.
  • Develop AdWords campaigns that are structured properly, have high quality scores and ultimately give your business a competitive advantage over other advertisers.
  • Use the full range of tools available to manage and optimise your campaigns, driving up your return on investment each month.
  • Improve your marketing on Google by implementing powerful tips and tricks that help you save money while driving more leads.
  • Use your new knowledge to take control over your PPC marketing, maximising your businesses chances of success.
  • Credit your account with a free £75 voucher, to help launch your brand new optimised AdWords campaigns.
  • Use the lecture as a “handbook for AdWords” within your business, able to refer back to it, whenever you need it.

This is a great course that explains in depth everything that you would need to know to properly set up and manage an AdWords account. I would highly recommend this class for anyone wanting to learn AdWords.”by Chris Zecha

  • Benefit from David Black’s years of experience in the industry, working at the forefront of the PPC market as a consultant, presenter and trainer
  • Teach yourself and your staff how to expertly research, develop & manage highly profitable Google AdWords campaigns
  • Take complete control over your spending and maximise your return on investment
  • Manage and optimise your AdWords campaigns like a professional with insightful step by step guidance


Wipe the floor with your competition by implementing the proven Google AdWords techniques in this course.

We’ll start with the basics;

  • What Google AdWords is
  • How the advertising networks works
  • What factors result in your adverts being displayed
  • How competing adverts are ranked

With your grounding in the fundamentals of Adwords complete and a full understanding of how to navigate properly within your account, we will move on to how you can:

  • Identify the most profitable keywords in your market
  • Limit wasted clicks with carefully chosen negative keywords
  • Structure your Adwords campaigns properly to ensure high ad rank and quality scores
  • Boost advert performance with dynamic content

At the end of this section you will have both a plan and the tools ready start developing your first optimised campaign.

Once built the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business.

These steps include:

  • Targeting specific geographic locations
  • Serving your adverts at the optimal times of the day
  • Marketing to previous visitors to your web site with remarketing
  • Testing ads and landing pages with A:B split testing
  • Boosting your ads performance and ROI with campaign optimisation

This course will give you and your business a comprehensive step by step guide to getting most out of Google AdWords. Whether you want to train you and your staff or simply have a reference you can use any time to help you get better results on advertising.

HOW TO USE THIS GOOGLE ADWORDS PPC COURSE

You can use this course in 2 ways:

  1. As a complete step by step guide to researching, developing and optimising winning AdWords campaigns. Perfect for teaching yourself or your staff valuable new skills.
  2. As a digital handbook that you can refer to or download at any time either on your mobile, tablets or PC. Whenever you need a helping hand on AdWords, you can use this course to find the right answer and direction.


— Course is currently up to date as of April 2015

ABOUT THE AUTHOR

David Black is one of the UK’s most experienced Certified Google AdWords trainer & consultant, with over 6 years of experience helping hundreds of businesses to build and manage more profitable PPC campaigns.

If you have any questions, or would like some AdWords advice, please feel free to get in touch.

Who this course is for:

  • Business owners who want to use AdWords to grow their businesses.
  • Business owners who want to have more understanding and control over their spending on Google AdWords.
  • Business owners who want to train themselves and their staff to control their AdWords marketing in house.
  • Business owners who want more knowledge and insight into Google AdWords when dealing with their PPC marketing agency
  • Business owners who want a handbook for their business that can be referred back to whenever you need it.

10 reviews for Google AdWords Business Training

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  1. Chris Zecha

    This is a great course that explains in depth everything that you would need to know to properly set up and manage an AdWords account. I would highly recommend this class for anyone wanting to learn AdWords.

    Helpful(0) Unhelpful(0)You have already voted this
  2. Daniel Mitro

    Course is very informative and you will get basic information how to start and optimise your campaign plus live demonstrations .Coach respond quickly​ and he will expand this course in future

    Helpful(0) Unhelpful(0)You have already voted this
  3. Xavier García

    This course is very good, you will learn how to create AdWords campaigns step by step, with live examples, and clear explanations about how and why to select every option.

    Helpful(0) Unhelpful(0)You have already voted this
  4. Walter Urquia

    Very well explained, I learned a lot from this course

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  5. Tomas Francis

    David has put together a fantastic resource, it is refreshing to go through a course that has real value and actionable takeaways.
    This has been our reference guide whilst launching a PPC campaign for our business, and we can happily say we’ve seen a positive ROI.
    Looking forwards to future content.

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  6. Nadeem Husain

    Great course.. thanks.. 🙂

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  7. Myles Urquhart

    Very thorough explanations throughout course. Simple to understand.

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  8. Stephen Hendricks

    This course provides an excellent introduction to Google Adwords.
    How it works, how to set it up and how to measure and optimize campaigns.
    Well worth the time invested.

    Helpful(0) Unhelpful(0)You have already voted this
  9. Jim McDonnell

    really straightforward, easy to follow but rich content. taking tons of notes.

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  10. Andrew Beal Pumphrey

    I had to stop and reread the presentation text. So that was disruptive.

    Helpful(0) Unhelpful(0)You have already voted this

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    Google AdWords Business Training
    Google AdWords Business Training

    Original price was: $19.99.Current price is: $14.99.

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