Fundamentals of Real Customer Success
$149.99
What you’ll learn
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Discover why customer success matters for you, your company, and your customers
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Define what customer success is and isn’t
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Explore the components of a desired outcome and how to figure out your customers’ desired outcomes
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Operationalize your customers’ journey by identifying success milestones, joint accountabilities, and success gaps
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Create a success potential checklist to determine good-fit customers
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Solve the underlying problems that cause churn so that it becomes a non-issue for your company
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Use customer success as a growth engine so customers stay longer, buy more, and advocate for you
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Measure success, for both yourself and your customers
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Position customer success correctly with your customers and colleagues to demonstrate the value you bring
You’re doing something, but chances are it’s not REAL Customer Success.
I’ve built this course to help you understand customer success from the ground up. CS is not merely about managing accounts or helping your customers out when they have problems. Your job is to make sure customers get what they need from your product in the way they need it. It’s a simple definition, but it takes a lot of hard work to do it the right way. Whether you’re brand new to CS or experienced in the field, this course can help you identify new approaches to support your customers’ objectives.
I’m your instructor, Lincoln Murphy, and I invented Customer Success. Okay, I didn’t invent it, but I helped make Customer Success what it is today. From writing THE book on the subject to speaking at events around the world, most people that are in Customer Success have either learned directly from me or from someone sharing my ideas. But I don’t just talk about this stuff, I actually do it, too. I’ve worked with hundreds of companies of all shapes and sizes around the world. And while I’ve helped them, I’ve also learned from them.
And some of what I’ve learned, I’ll share with you, including:
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Why customer success matters to your company, your customers, and you
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What customer success is and isn’t
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The concept of the desired outcome, and how to help your customers achieve theirs
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The success milestones and joint accountabilities that your customers must go through to succeed
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The idea of a success potential checklist to identify good and bad-fit customers
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The root causes of churn that you can eliminate to make it a non-issue
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Using customer success as a growth engine
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How to measure success for yourself and your customers
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How to position customer success correctly for your customers and colleagues
Throughout this course, I’ve provided exercises to put concepts into practice immediately. To get the most out of this course, don’t just listen to me talk – apply what you’re learning to YOUR customers. I highly recommend you pause to do these exercises along the way, and download the templates to use on the job.
If you’re ready help your customers stay longer, do more, and advocate for you, join me in this course today!
Who this course is for:
- Customer success managers (CSMs) or account managers who want to a how-to guide for CS best practices
- Those who are interested in pivoting their careers to customer success and want an overview of what the job entails
- Employees who want to learn customer-centric approaches to apply to their own work, even if they are not CSMs
Ian Sherwin –
Too much use of jargon and terminology that I didn’t grasp and then had to go away and look up. No practical application. The spreadsheets are too generic to apply to my role.
Rebecca –
Great course. Well laid out, love the resources and worksheets and recommendation to treat as living documents. Excellent foundational course for new CS professionals or those that want to revisit the foundations.
Richard Kingston –
Really good high level discussion of the high-level concepts. Very clear presenting style.
Winnie Oiriga –
The course has brought to light quite a number of aspects on Customer Success Management that I had no idea were of much value. I appreciate the well structured content.
Thank you
Angela Mefoni –
Yes, taking this is a good match for me, because it will help me on how i will relate to my customers in to satisfy them and keep them.
Leeann Farr –
This course was a great fit for me in my position and career. I really liked how Lincoln broke it down in each section. He was clear and concise and easy to understand. It was great and I will be recommending it to my peers.
Harsh Vardhan Eralu –
Very good content, it helped me understand what CSM is and what they myth’s are. Thank you.
Bill Robarge –
So far I am enjoying the course and the messaging. There is a YouTube channel link that isn’t working, but otherwise everything seems to be in order.
Ethan Davidi –
great course, also good for new CSMs interested to better understand the position as well as experianced CSM’s interested to sharpen their knowledge and refresh it
Cesar Gutierrez –
Great experience learning this concepts. very clear and excellent resources to complete the tasks and be confident to treat with all the possible customers, reach the goal to offer great customer success and experience.