Building a Digital Business Strategy

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Original price was: $74.99.Current price is: $16.99.

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SKU: 26B77409 Category:
(10 customer reviews)
Product is rated as #3 in category Business Strategy

What you’ll learn

  • Lead their company in defining an integrated digital business strategy

This course will help you quickly establish a company wide vision and framework for developing and implementing a winning digital business strategy.

Align Your Company on Developing a Successful Digital Business Strategy

  • Learn what an integrated digital business strategy is
  • Learn why an integrated strategy is critical and how to communicate it
  • Align your company on the process required to create a winning strategy
  • This course helps you understand, communicate and build the consensus required for your company to develop and execute a successful digital business strategy.

    It is designed to provide you the insight you need to help your company understand and support the development of integrated digital strategies for products, marketing, operations and develop the competencies required to sustain digital leadership.

    It includes 19 lectures, discussion guides and work books that help you organize and execute quickly and effectively.

    This is Part One of a Two-Part course titled “Kick Start Your Digital Strategy and Transformation Program”.

    Part One includes:

  • Market drivers and digital disruption
  • Transformational opportunities and threats
  • Working with visionary customers and partners
  • Development of transformational digital product, marketing, and operational systems strategies.
  • Capabilities and competencies required to build and sustain your company’s role as a digital leader including:
  • “Always-On” Customer and Technology Insight
  • Leading Edge Data / Analytics
  • Continual Innovation
  • Development of a Digital Culture
  • And, and overview of the key phases of digital transformation
  • Part Two titled “Defining a Digital Transformation Roadmap”, provides an in-depth guide to developing a phased digital transformation program. Part Two is available for purchase separately. Part One & Two may be purchased together for a discount under the title “Kick Start Your Digital Strategy and Transformation Program”.

    These courses are part of the “Competing for the Digital Future Leadership Program for Digital Strategy and Transformation”. The program passes on lessons based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentum

    The Competing for the Digital Future Leadership Program will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption.

    Who this course is for:

    • This course is meant for senior managers and executives who are either leading or part of a team developing an integrated digital strategy for their organization
    • This isn’t a course on digital marketing strategy

    10 reviews for Building a Digital Business Strategy

    3.4 out of 5
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    1. Ajay Mishra

      Good overview but insight on execution and various aspects on strategy planning and not covered properly.

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    2. Karen LF Li

      this course, up to now, is well organized and structured, I like those take-away parts, which is a very good summary for the key points stated in this part.

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    3. Brenda Rembuluwani

      The course contains all the relevant information about digital transformation that suit the level of targeted candidates. I would appreciate if it can talk to or give more details of the other components of technology not just IOT. I enjoyed the both part one an two. Thank you.

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    4. Timothy John Field

      Given my reasonable level of intelligence and high degree of knowledge in many of the areas here I’m shocked I don’t get all the questions right in each section. It shouldn’t be that hard! I think there’s a lot of complexity covered here, and more case studies would be useful. I suspect my knowledge retention will be around 20% long term.

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    5. Pedro Ciancaglini

      The content is good. The Music is annoying and distracting. Some surveys have errors, or are completely untied from the content of the previous lecture. Sometimes, questions are related to something that was never mentioned in the lecture. There is no support materials, and I was expecting to build something, but I got information about Digital Transformation, something old-fashion these days.

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    6. Frank Li

      More statistics to support theory and better designed testing are areas of improvement.

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    7. Charlotte Henderson

      The background music was awful. This course needs to be digitally transformed! Reasonable enough but a quiz after every chapter was boring. I stopped caring and just wanted to get through the course.

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    8. Margaret McGuire

      While the content itself was good, the delivery was not engaging and the slides looked like they were created in the 1980s – they demonstrated almost no “digital” acumen.

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    9. Julien Collignon

      Good match with my expectancies.
      Would have been even greater :
      – adding methodology and good practices for each phase
      – less repeating same key facts that indeed.

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    10. Gabriele Binazzi

      very bad experience. The narrator is not engaging at all, the slides (which by the way are not even provided) are old and unhelpful and finally the topics are just superficially explained, full of opinions used as facts and just full of elevator pitch jargon.

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      Building a Digital Business Strategy
      Building a Digital Business Strategy

      Original price was: $74.99.Current price is: $16.99.

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