Account Based Marketing: B2B Marketing, Lead Generation 2021
Original price was: $84.99.$14.99Current price is: $14.99.
Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development
What you’ll learn
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Account Based Marketing
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Account Base Marketing
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ABM
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Demand Generation
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Account Based Marketing Strategy
Attention B2B Marketers, Salespeople & Entrepreneurs!
Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don’t really know where to start? I’m going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.
Learn how to:
- Generate pipeline revenue and qualified leads quickly
- Execute an ABM advertising campaign in LinkedIn
- Generate millions of dollars in pipeline revenue (theoretically, no promises!)
- Develop an account-based marketing strategy for content and email nurturing
- Replicate the success of high-impact ABM direct mail campaigns
- How to do account-based targeting and advertising through Twitter, Google, and Facebook
- Build a targeted list used using various methods
- Track performance using the latest ABM-style marketing funnels
- Identify and leverage people who influence your target accounts
- Integrate cold email and other tactics into your ABM campaigns
This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.
This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.
I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.
Who this course is for:
- B2B Marketers
7 reviews for Account Based Marketing: B2B Marketing, Lead Generation 2021
Add a review
Original price was: $84.99.$14.99Current price is: $14.99.
Sally Lechin –
The content is very practical. Well explained, detailed and results-oriented. I did another ABM course and it was mostly a framework overview with no hands-on tools, platform suggestions or actionable examples. That is what I love about this course. It is also thoroughly documented. Thank you! Best of luck to all the students.
Chen Pin Huang –
Very detailed and comprehensive training courses in ABM. Lots of insights and cases sharing. A great learning.
Diego Cordova –
Dekker does a great job explaining the ABM process and showing real implementation examples.
Moran Minster –
very helpful and insightful! A hands on course, just what I needed
Joris Ellenbroek –
I expected to learn more about ABM specifik on LinkedIn.
Peter Kortvelyessy –
A very practical and easy to follow. I asked money back for another course with the same topic but this one is really useful, practical and the lecturer is very experienced.
R C –
Overall, a good introduction to ABM. More information on organization change required to adopt ABM would be very helpful.