Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained
Original price was: $19.99.$14.99Current price is: $14.99.
What you’ll learn
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Understand the different advertising pricing model
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Create an advertising budget based on marketing objective
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Compare advertising effectiveness across different pricing models and advertising channels
Are you new to the world of advertising?
You know you have a great product. But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon.
- What is CPC?
- What is PPC?
- What is CPM?
- What is CPA?
- Which is best for me?
- How do I budget?
If you have these questions, you’ve found the right course!
This course will explain these various pricing models, so you can create your advertising budget accordingly.
This course is designed for beginners. We’ll go through each basic concept and industry jargon. We’ll apply the concept into spreadsheet, showing you step-by-step how to set up your budget.
If you want to dive into online advertising, but don’t know where to start, start here now! See you in class!
Who this course is for:
- Beginners to online advertising
- Business owners starting to build an advertising budget
- NOT for anyone who is already experienced with online advertising. This is a beginners course.
7 reviews for Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained
Add a review
Original price was: $19.99.$14.99Current price is: $14.99.
Tan Dung –
Just basical theory you can easily find on google. on 3 minutues.
search: cpm, cpc, and cpa, spreadsheet for them
Jasmz AM –
I like the course as it is to the point, no needless talk, short course and direct information. No waste of time here, however, no resources whatsoever, no excel sheet for the 3 platforms example.
Kristiyan Marinov –
its simple and useful !
Sonja Milosevic –
bad english, unclear at some points
Megan Cary –
The prof talks very quickly. It’s also pretty basic/boring presentation but I guess this topic is pretty bland to begin with so maybe it’s not her fault.
Carolyn Proctor –
She is excellent, in explaining clearly and showing the step by step process to make it easily understandable.
Annamaria Brudzinska –
I thought this course was very good and informative. Simple explanations. Definitely catering to beginners.