Writing For the Web – How to Write Great Content That Sells
Original price was: $44.99.$14.99Current price is: $14.99.
What you’ll learn
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determine your audience
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find your brand’s voice
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apply website best practices
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organize website content
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convert existing materials into website content
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write new website content
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edit website content
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keep your website content up to date
Your website is your online presence. It is the first time many of your customers engage with you, so it’s important that it reflects you while also speaking to your audience.
In this course, you will learn how to write web content for your audience that is optimized for the best comprehension. In other words, you’ll have a website that both you and your customers will love!
After completing Writing for the Web you will be able to:
- determine your audience (worksheet included)
- find your brand’s voice (worksheet included)
- apply website best practices
- organize website content
- convert existing materials into website content
- write new website content
- edit website content
- keep your website up to date
I am a believer in creating websites that are easy to use, and I designed this course with the average person in mind. You don’t need to be a marketing guru to create an amazing website!
I will share with you what I’ve learned in the past 16 years of creating and managing websites for businesses, government agencies, and nonprofits. I’ve spoken on this topic at conferences and taught it in classrooms, and I’m happy to welcome you to my virtual classroom.
This course is for you if you want a website for personal use:
- personal branding
- portfolio or digital resume
- mommy bloggers, daddy bloggers – any type of bloggers!
- DIYers
- fandom
This course is for you if you want a website for your business:
- small business
- entrepreneur
This course is for you if your boss just assigned you the task of webmaster.
The course is for you if you have a website, but want to update it.
This course is for you if you’re ready to get your website going, but don’t know where to start.
In other words, I created this course for you!
Check out a few of my lectures, available for free, then enroll for lifetime access, including all updates I make as technology and best practices change. What are you waiting for? Your website is calling!
Who this course is for:
- Anyone who wants a website for personal branding, a digital portfolio, blogging, or any other reason.
- Professionals who have been assigned the duty of webmaster but don’t have any experience.
- Professionals who manage a business website and want to make it better.
- Nonprofits that want to create a website.
- Small business owners who need a website or have a website they would like to update.
10 reviews for Writing For the Web – How to Write Great Content That Sells
Add a review
Original price was: $44.99.$14.99Current price is: $14.99.
Paul De Kock –
Really enjoyed this course. The information is clear and actionable.
Tom Raycove –
more about site maintenance and updates than it is about copywriting.
I guess it’s okay if you need to learn about how to set up a blog, identify your audience and then post articles for them. Was hoping the course would deal more with the inside mechanics or writing techniques.
Juliette Barredo –
Great course.
Well delivered.
I”ve learned a lot from the instructor who knowledgeable on the subject.
Thank you.
Astrid Kenter –
Ik had er iets meer van verwacht. Ik heb een gratis cursus writing for the web gevolgd en die vond ik vele malen beter. Veel meer tips enzo
Harry Gilmore –
Some really good information, well presented and easy to bullet point for quick referral. Some areas are a little lacking in information however, for example the ‘how to find your audience’ section tells you why its important to find your audience but doesn’t really go in to to detail on how to do so, looking at analytics is a good idea but if its a new website theres nothing for you on how you should go about figuring out who your audience actually is.
Nancy Weiss –
Good, helpful information logically organized to help beginners create their websites. Resources and worksheets are very helpful.
Jenni Wade –
I chose to take this course to improve my skills and to hopefully attract for traffic to my website and improve conversion rates. I have received some great advice that I will be implementing straight away. Thank you.
Radhika Johari –
Very relevant and useful information on the processes of reading, comprehending, and remembering information!
Behnaaz Engineer –
Yes. Actionable information, clearly explained.
Areulia Shakir –
This is a good match because I taught as a profession. This class is allowing me to use what I taught my students. Very good. At this time I want to create a website that encourages individuals to become Life Long Learners.