Practical Google Ads Course to Get Qualified Leads
Original price was: $84.99.$14.99Current price is: $14.99.
What you’ll learn
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Start your digital marketing career and learn Google Ads, the most important advertising channel.
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Get qualified leads for your business with Google Ads.
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Create and set up your Google Ads account by yourself, the same way as if you had paid an agency to do it for you.
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Create Search and Display campaigns, ad groups, keywords, ads and ad extensions on your account.
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Boost your leads even more by creating audiences and remarketing lists.
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Track conversions from your website on Google Ads with the Google Tag Manager.
In this course I will share with you what most Google Ads agencies prefer to keep to themselves: tested and proven techniques to create and set up a successful Google Ads account. You will learn how to set up the most effective campaigns to attract and convert quality leads on your website, and get the answers to all your questions about the most popular advertising platform in the world:
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How to create and set up your Google Ads account, if you don’t have one yet.
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How to choose the right settings for your campaigns and not get lost in the process.
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Which campaigns to set up on your account to boost more leads and how to structure them into ad groups, keywords and ads.
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How to find the best keywords and how to buy them in the right way (yes, there is a wrong way to do it!).
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How to create great ads following Google’s rules and my own best practices and how many ads to put inside each ad group.
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Why you absolutely need ad extensions and how to set many of them up on your account.
As a senior campaigns manager, I have been using these techniques for years to create profitable Google Ads accounts for my clients to generate quality leads for their business. And I have fine-tuned this process over time, learning from different types of companies and industries. So I know what works and what doesn’t, and I’m going to share it all with you. In this course I will go through my process of creating a Google Ads account, like I would do it for my own clients, and go through it step by step.
But I will also go beyond the basics. You will also learn more advanced techniques used inside Google Ads agencies to set up your account faster and have a structure while doing it. I have used these proven ways of doing things on many different clients and I know that they work. So, you will also learn:
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How to track people on the platform who became leads on your website after clicking on your ads.
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How to use the Google Tag Manager to track conversions more effectively.
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How to create many Search campaigns, ad groups, keywords and ads at once thanks to Google Sheets.
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How to integrate multiple campaigns at once with the Google Ads Editor.
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How to add audiences and remarketing lists to your account and set up remarketing campaigns to get even more quality leads.
If you follow all my practice sections, you will be able to create your own professionally set-up Google Ads account at the end of this course, and launch your campaigns to see the first results. I will go you along the way and help out if you have any questions.
So let’s dive right in!
Who this course is for:
- Students who want to start a career in digital marketing.
- Professionals who want to either start a career in digital marketing or transition from a completely different career into it.
- Entrepreneurs who want to advertise on Google Ads for their own business.
- Small businesses who don’t want to pay high fees to agencies and set up their Google Ads account in-house instead.
- Marketing professionals who want to get acquainted with the most popular digital marketing channel.
- Digital marketing professionals who want to audit and improve their Google Ads account.
10 reviews for Practical Google Ads Course to Get Qualified Leads
Add a review
Original price was: $84.99.$14.99Current price is: $14.99.
Chaima Ouertani –
GREAT Course!
A perfectly structured and well detailed course.
Many thanks to Olena T.
Christopher Dimatatac –
I am happy with this course. The explanations are very simple and easy to follow.
Dikky Yulianto –
Very insightful and practical. As an experienced Digital Marketer, I gain more knowledge from Olena strategy and perspective. Thank You
Maximilian Bentien –
Very well structured and explained course. Recommendable for beginners as well as little more advanced users. Good visuals and very visual learning experience.
Devanshu sharma –
Useful information.
Machha –
very good explanation,
will expect same as i am moving to next lectures now
Konstantinos Xanthopoulos –
The course is great, even though there have been a lot of changes in the platform this past year. Still managed to understand everything.
Suzanna Kiraly –
Great course! Concise and easy to follow. I like how the instructor explains in detail how to organize campaigns in Excel and upload them to Google.
Rene Lukkien –
I was super impressed by Olena’s course. It was a little bit by coincidence that it’s a course for lead generation. I didn’t notice that until I started. But it was exactly what I needed since I’m using Google Ads to generate leads for my business. Olena explains everything perfectly. There is nothing I couldn’t understand. They only downside is that the ad platform changed in some parts but nothing that you can’t figure out yourself easily. A suggestion for Olena: what I am also interested in is how to check performance of the ads once they are running and how to adapt them.
Silvia –
Wonderful course! Olena is a great teacher, explains everything in detail, and very helpful at all times. I learned a lot about google ads. Thank you !