Smart Marketing with Price Psychology
Original price was: $109.99.$18.99Current price is: $18.99.
What you’ll learn
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Price your product or service to maximize revenue
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Understand how consumers perceive and think about prices
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Run promotions that make people think they’re getting an amazing deal
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Think about your full set of products and services in ways that maximize earnings
Getting people to buy something is hard. So many things can happen in a customer’s mind that factor into the purchase decision. This course turns to solid scientific research in psychology to uncover tricks and hacks you can use to increase sales by massaging one fundamental element: the price.
What You’ll Learn
In this course we consider six major strategies you can use to your marketing pursuits by using real data from behavioral science. Within each one are many individual things that make prices more appealing, totaling more than 30 psychological price effects that will strengthen your offline and online marketing campaigns.
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Picking the Right Price: How to choose the number that will appeal most to consumers without changing your profit level.
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Presenting Your Price: How to write and say your price in the most appealing ways possible.
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Framing Your Price: How to communicate your price more effectively once the price is set.
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Using Context to Your Advantage: How to present differently priced products together in ways that maximize profits.
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Smart Discounting Practices: How to present your promotions in ways that make the deal irresistible.
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Handling Extra Charges: How to most effectively present your prices when there are unavoidable additional fees to communicate.
As a bonus, I also include a full PDF notes document that summarizes all the major techniques we go over because when you are designing your marketing and advertising strategies, you don’t always have time to review a full 3 hour video course.
Why Learn From Me?
As an award-winning psychology instructor, I have experience translating research in the field and presenting it in an engaging, understandable way. My students routinely evaluate my courses highly and comment on the passion I have for social psychology. I hope you can join this group of satisfied students and learn something new about yourself and psychology.
So take this course now and understand the science of pricing and what it can do for your business and marketing efforts!
Who this course is for:
- If you’re selling anything, you need to know how people are perceiving your price. This applies to people selling both online and offline, and it applies just as well to physical products as it does to service-based businesses.
- If you want to increase the likelihood that people will buy from you without changing anything about the goods themselves, this course is vital.
10 reviews for Smart Marketing with Price Psychology
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Original price was: $109.99.$18.99Current price is: $18.99.
Mary Ruiz –
Great flowing course and gives you good insight about pricing your product! Thank you.
Emma Wood –
It was easy to follow and I loved how it was in bite size pieces. I could have completed it in one day but it was nice that I had the option to do it at my leisure.
Chin Keong Png –
Thanks for your kind sharing with these rich information and research in one place.
Never thought of just by playing around with some ” trick ” on the price tag can have so many different result….
Very good course for those who want to explore know how on price tag impact to consumers.
I am very sure i have gain lots of knowledge from this course and it will help me for my future planning on my products pricing skill.
The QUIZ section personal feel is a great, just few simple question but it help me ensure i have get the correct concept before proceed to next lesson
Dina Cohen –
Excellent course – helps substantiate some pricing strategies that were intuitive. Covers many small nuances in how to price and frame a price to achieve a particular benefit. Completely fascinating!
Sabreena Nazim –
Learned a lot about how to present prices to clients. Will definitely implement this into the site.
Khushi Vijay –
Amazing Concept, such general things that we practice, but forget to implement when comes to pricing. For anyone who wishes to understand about pricing of product, go for this course.
Mireille Caruana –
This was extremely interesting and insightful! The lecturer is also very entertaining and doesn’t allow you to get bored.
Raul Corona Jr –
Another intriguing course by Dr. Luttrell. A must for anyone working in retail Marketing.
Raoohl –
Great course! I learned so much about price psychology and how visually presenting pricing in specific manners can directly affect consumers’ purchase decisions. The instructor was thorough and did a great job explaining the material. I got so much from taking this course. Thank you so much, Andrew
Shanice Frederick –
Exceeded my expectations. Andy was very thorough. The examples were superb and the principles taught were very informative.