Facebook Marketing for Real Estate Agents
Original price was: $119.99.$19.99Current price is: $19.99.
What you’ll learn in Facebook Marketing for Real Estate Agents
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Our course is designed to teach you how to create ads, step-by-step, as well as to show you the different types of ads that have proven VERY SUCCESSFUL for many Real Estate Agents in several local markets.
Designed to take you by the hand (as in, step 1, step 2, …) in an easy-to-follow video format. You will be able to create Facebook ads that will help you grow awareness for your listings, your real estate services, and your neighborhood real estate expertise. You DO NOT have to have any prior experience in Facebook advertising – we will walk you through step-by-step and show you exactly how to set up, run, and manage your ads for success.
Learn how to promote your business and generate leads for a tiny fraction of the cost of traditional marketing (and Zillow) using the world’s most effective social media advertising platform. Facebook Ads has become an unrivaled platform for Real Estate Agents to engage with their target audience. Our course is designed to teach you how to create ads, step-by-step, as well as to show you the different types of ads that have proven VERY SUCCESSFUL for many Real Estate Agents in many local markets.
What does it mean to do real estate?
Do housing prices go down in a recession?
Will home prices drop in California?
Is real estate the same as property?
What Is “Facebook Ads for Real Estate Agents”?
My proven complete step-by-step system is designed to walk you through how to set up effective Facebook ads to promote your listings, your real estate business, and even events you organize (i.e. open houses, neighborhood garage sales). The clear, straightforward video lessons that will show you exactly how to set up your ads and avoid all the common mistakes that your competitors are doing.
Facebook ads for real estate agents is a 14 module video course that I created from scratch for real estate agents that walks you through exactly how to plan, create and launch ads to promote your listings, your business, or community events you’re organizing in the most targeted way. We show you exactly how to set up, target, and run your ads.
I will walk you through EVERY part of the process in Facebook Ads….planning, creating, launching, and managing your ads!
What’s Included in The Course:
14 step-by-step modules
2.75 hours of video instruction
Login 24/7 (access the course from your desktop or your mobile device at any time)
Literally step-by-step instruction. Easy to understand.
How Do I Get Started connections aarp real estate benefits
Enrolling in the course is easy! You could spend hours, days, months trying to figure this out yourself and thousands of dollars of ad spend in the learning curve and never know if what you’re doing is effective. There are similar courses available, but are taught by instructors who have never closed a real estate transaction, and will cost you double, triple, or even more than our course.
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Course Overview
In this 14 module course you will learn how to create and run successful ads for Real Estate on Facebook. In these modules, you’re going to learn step-by-step how to advertise your listings, your real estate services, or your events on Facebook with very targeted ads. We show you how to plan and implement campaigns with single image ads, carousel ads, and video ads.
Module 1: Introduction to Facebook Advertising
This module covers: The evolution of Facebook, Business Pages, utilizing offline data for Facebook targeting, value of the news feed, comparison of postcards to Facebook ads, why organic postings to your Facebook page will not help you, and identifying your business objectives.
Module 2: Creating a Facebook Page for Business
This module covers: Detailed instructions on how to create a Facebook Business Page. If you already have a Facebook Business Page, you will learn about newer features and the importance of having updated information.
Module 3: Facebook Ads Basics: The Ad Auction, Campaigns, Ad Sets and Ads
This module covers: ad auction basics, how your bid is calculated, how to organize your campaign structure, campaigns, ad sets, ads, and best practices.
Module 4: Defining Your Ad Objectives – Facebook Basics
This module covers: This is a very important step in running your ads correctly – there are many different objectives you can run within Facebook with your ads – we cover the various campaign objectives and what they mean.
Module 5: Creating Ads
This module covers: Setting campaign objectives, defining your target audience for your ads, ad placements, setting budgets and schedules, and creative (images, etc.),
Module 6: Segmentation – A Key to Successful Advertising on Facebook
This module covers: Ad reach, precision, waste, core audiences, ad targeting options (location/geography, demographics, interests, behaviors, connections). This module really highlights how precise you can be with your ad targeting, options that are not possible with traditional marketing efforts (and Zillow).
Module 7: Creating a Plan – Successful Campaign Best Practices
This module covers: Best practices for direct response ads, choosing the correct campaign goals that align with your overall business objectives, and planning your campaign.
Module 8: Managing Your Ads – Understanding Your Results
This module covers: What you can accomplish in the ads manager, turning on/off campaigns, ad sets, ads, editing budgets, ad schedules, targeting, bidding, measurement and insights, and management of ads recommendations.
Module 9: Promoting a Listing – Single Image Ad
This module covers: Detailed step-by-step instructions on how to set up and promote a listing using single image ads and their unique benefits.
Module 10: Promoting a Listing – Carousel Ad
This module covers: Detailed step-by-step instructions on how to set up and promote a listing using carousel ads. Discussion of the differences between carousel ads and other types of ads.
Module 11: Promoting a Listing – Video Ad
This module covers: Detailed step-by-step instructions on how to set up and promote a listing using video ads. The reason why video ads are growing at a tremendous pace on Facebook.
Module 12: Promoting Your Real Estate Brand
This module covers: The benefits of promoting your Real Estate Brand using Ads with detailed step-by-step instructions on building your ad creative.
Module 13: Lead Ads
This module covers: The how (in detail), what, and why on lead ads. This type of ad can capture leads right within Facebook without having to leave the platform.
Module 14: Custom Audiences
This module covers: Creating a custom audience, one of the best features of Facebook ads. How to create an ad using custom audience targeting.
Who Is “Facebook Ads For Real Estate Agents” For?
If you’re an established real estate agent, have never used Facebook ads, and want to know how to do it right.
If you’re a real estate agent currently doing your own Facebook ads, but want to learn more and improve your results.
If you’re a new real estate agent and have been asking yourself it there’s a better way to reach buyers/sellers in your market other than traditional marketing (and Zillow).
Frequently Asked Questions
When does the course start and finish?
The course starts immediately and never ends! It is a completely self-paced online course. You can watch the course in any order you want, or binge watch them all.
How long do I have access to the course?
You have lifetime access! After enrolling, you have unlimited access to this course for as long as you like – across any devices.
How up to date is the course?
Very up to date! The course was completed in August 2017 and updated February 2018!
Who this course is for:
- If you’re an established real estate agent, have never used Facebook ads or want to make your campaigns work better for you, and want to know how to do it right. If you’re a real estate agent currently doing your own Facebook ads, but want to learn more and improve your results. If you’re a new real estate agent and have been asking yourself it there’s a better way to reach buyers/sellers in your market other than traditional marketing (and Zillow).
10 reviews for Facebook Marketing for Real Estate Agents
Add a review
Original price was: $119.99.$19.99Current price is: $19.99.
Reggie C Jackson –
A great course for understanding the methods behind using Facebook in the Real Estate niche. Thorough breakdown of the different ad placements and how and why to use each one.
Mark Crowell –
Haven’t applied any strategies yet, but have better insight on creating and testing FB ad campaigns. Would like to have more takeaways (checklists, infographics, visuals), even a few slides from the slide deck would be valuable.
Roberto Calderon –
This was a very good tool to help take the mystery out of Facebook advertising. I can’t wait to confidently start running my own adds.
Marko Biljic –
there is something more that I got from this course. i listen 2 or 3 times and its enough to learn complete. course is usefull to me
Gerard Kalt –
I felt it was right for a novice to start. Am ready to begin advertising.
I would have liked a little more about instagram instead of just crossing it out.
Good tempo–ideas presented very well with good background.
Alex Kalbasi –
Excellent Job! Please update the content with the new rules of the Facebook now! Like there is no “Likely to move” and we can not use the income segmentation. Please provide us with the new ways and more effectively to advertise in Facebook. Thank you. I enjoyed your course!
Lori Abner –
I liked this course very much. There are a few things that need to be updated such as demographics “likely to move” and “income”. In addition, segments were very repetitive in modules 9-10-11. Would be better to reference module 6 on these modules as was done in module 12 and 13. There was lots of good information here that I have implemented already. Thank you for doing these instructions.
Vikki Aitchison –
I hate posting on Facebook! But this course took me through the easy steps to create ads. I am confident that this will help me further my RE career!
Chin Tomaro –
middle of the training module 3 sound went off, no audio from module 3 until now. been reading the transcript which btw has several incorrect spellings.
Harsha Vadhan Juloori –
this is informative and nicely explained , appreciate it